So You Want to Get Your Book Published …

 

Reduce Catalog Costs

By Jim W. Gilbert It's likely we'll see a 5.4 percent increase in postal expenses in 2006. To us mailers the meaning is simple: 5.4 percent less contribution to overhead and profits. We'll need to rethink list and circulation strategies to keep some of our marginal lists within our allowable metrics. Therefore, we'll either have to: * scrap the mailing lists that aren't performing within allowable metrics; * review customer lifetime value and allow for a longer payback process (the time it takes to recoup the investment into acquiring a new customer), and a deeper loss per customer acquired; or * reduce


So You Want to Get Your Book Published ...

Some hope for the world's worst business model Vol. 1, Issue No. 38 IN THE NEWS SAN FRANCISCO, Oct. 5--Kepler's Books and Magazines, an independent bookstore and Silicon Valley institution that went out of business Aug. 31, plans to reopen Saturday thanks to investment from area residents and executives. The bookstore, in Menlo Park, Calif., near Stanford University, opened in 1955, and became known for its broad selection of literature and periodicals and its regular author readings. But it was undone, like some other independent booksellers, by chain bookstores and Internet sales, said Anne Banta, new chief marketing officer for Kepler's.