PR Debacles and How to Avoid Them

 

Listrak Announces Speakers and Agenda for its 2008 Email Marketing Days Conference

LITITZ, PA, July 15 2008 – Listrak, a leading email marketing solution provider based near Lancaster, PA, announced its speakers and agenda for its 2008 Email Marketing Days Conference being held September 7-9. Session topics include: acquisition strategies, best practices for building retail store traffic, HTML rendering best practices, case study on metrics, profiling, and analytics, behavioral targeting strategies, relevancy best practices, and reputation strategies.


PR Debacles and How to Avoid Them

In last Thursday’s edition of this e-zine about Jay Leno—and knowing how to communicate using different media—I failed to include a very important takeaway point: * Never trust a television studio. You never know when your mike is live and picking up your stupid comments, or the camera is on you while you are picking your nose—or both. Rev. Jesse Jackson, spiritual and moral adviser to President Bill Clinton—and a man who fathered a child out of wedlock, paid her $40,000 out of his nonprofit corporation and once referred to New York City as “Hymietown,” an anti-Semitic slur—is in the limelight once again.


Quantumdigital Launches Six New Direct Marketing Service Packages To Ease Marketers’ Integrated Companion Marketing Woes

QuantumDigital’s tiered marketing packages help make cross-channel companion marketing campaigns easy to implement, convenient and successful AUSTIN, Texas – July 15, 2008 – QuantumDigital, the complete online service provider for direct mail, on-demand digital printing and eMarketing solutions, today announced the launch of six new online direct marketing service packages: three single-user packages designed for marketing individuals and three multiple-user packages designed specifically for businesses with distributed sales networks and field associates. The new packages make navigating QuantumDigital’s direct marketing portal easier and ultimately allow users to spend more time on marketing strategy, instead of marketing logistics. A recent report from Forrester (Forecast: