Media Wizardry—Ads Where You Don’t Expect Them

 

Media Wizardry—Ads Where You Don’t Expect Them

Think of it! AdAge.com reported that ”The world’s top 100 marketers spent $97.8 billion in global media in 2006.” That’s more money than the GDP of Egypt! The asterisk in the story is a stopper, too: “Figures exclude Ad Age’s estimates of U.S. unmeasured marketing.” After 45 years in direct marketing—where return on investment (ROI) is measured down to a gnat’s eyebrow—the term “unmeasured marketing” makes me gag. General agencies are in the business of unmeasured marketing. They splatter gobs of paint on the wall and hope some of it sticks. Measured marketing—direct marketing—is like a game of paintball where you fire the


QuantumDirect Changes Name to QuantumDigital and Announces New Digital Marketing Solutions

New Name Reflects 20-Year Austin Company’s Focus on Providing Advanced Technology Tools in Direct Marketing AUSTIN, Texas, December 6, 2007 — QuantumDigital, the only complete online service provider for direct mail, on-demand digital printing and eMarketing solutions, announced today that it has changed its name to reflect its new digital direct marketing offerings. QuantumDigital has also announced a new eMarketing service to provide corporate and small business customers with enhanced tools to build successful integrated campaigns. “QuantumDigital has provided its customers the most technologically advanced direct marketing services for more than 20 years, the new services and new name will allow us to bring our