Lillian Vernon, Sharper Image Crash. Why?

 

Lillian Vernon, Sharper Image Crash. Why?

The king of high-end tchotchkes (Richard Thalheimer, former CEO and chairman of The Sharper Image) and queen of low-end tchotchkes (Lillian Vernon) have been dethroned. Lillian Vernon and Sharper Image—two iconic catalogs—were known to have been struggling in recent years. Their bankruptcies were expected. That they were announced on the same day is astonishing. How could this happen? Both Vernon and Thalheimer launched businesses without paying their dues. Ultimately, neither of them knew what the hell they were doing. Lillian Vernon’s Story In 1933, Lillian Katz’s family fled the Nazis. They left Leipzig, Germany, for Amsterdam, and four years later were lucky enough to


The 2008 Oscars: No Country for Online Ad Integration

St. Petersburg, Fla. – February 25, 2008 - Amongst the glitz and glamour of Hollywood’s biggest night, advertisers shelled out nearly $1.8 million for 30 seconds in the spotlight. Riding closely on the coattails of the Super Bowl, which drew $2.7 million for the same airtime, big brand advertisers were anxious to put their products in front of the captivated millions that have been so difficult to find throughout the now resolved writers strike. With an increasing trend toward stretching the television media dollar by integrating commercials with follow-up online interaction, advertisers are learning how to do this best and how to