Kicking Jack Valenti’s Corpse
I damn near did not get today’s column done. I started reading Jack Valenti’s memoir, “This Time, This Place: My Life in War, the White House and Hollywood” and it grabbed me by the throat and would not let go. Valenti, a World War II bomber pilot who flew 51 missions over Italy, died at age 85 on April 26, just six weeks before publication. In the following half-century after his discharge from the Army Air Corps, Jack Valenti bestrode the mighty worlds of Washington and Hollywood like a colossus, quite a feat for someone a mere five foot five inches tall.
What can marketing executives at for-profit companies learn from major nonprofits? Although companies might believe corporations, because they have more staff and resources, have more access to current best practices, it’s often the nonprofits that shine, according to Roger Sametz, president of communications consulting firm Sametz Blackstone Associates. Here, he offers some tips for-profit companies can learn from the nonprofit sector: Connect place to purpose. With a distinct mission at their core, nonprofits often are better able to emphasize that mission (by walking the talk) for a competitive advantage. Group products/services into higher-level areas of focus. Nonprofits group the problems they solve, so that they