Japan Invades Switzerland!
OMAHA, Neb.--(BUSINESS WIRE)--Jan. 24, 2007--infoUSA(R) (Nasdaq:IUSA), the leading provider of sales leads and mailing lists, today announced a multi-million dollar advertising campaign launching its new Salesgenie.com service during television’s biggest event of the year -- Super Bowl XLI, which will be broadcast on Sunday, February 4 on the CBS Television Network. The deal includes a 30 second spot to air during the first half of the game, as well as being the presenting sponsor of the pre-game broadcast: THE SUPER BOWL TODAY PRESENTED BY SALESGENIE.COM , which will air from 5:30-6:00 PM, ET. The Salesgenie.com campaign marks the first time infoUSA has used the Super
EDITOR’S NOTE: I am delighted to welcome as a guest columnist Fred B. Lederman, managing partner & president, Tourbillon Ventures, LLC, a direct marketing consulting and M&A advisory firm. —DH On Dec. 25, 1969, Japan launched an attack on the 350-year-old Swiss watch industry that would change the complexion of manufacturing and marketing warfare from that point on. Seiko introduced the 35 SQ Astron—the first commercially available quartz watch to appear on the market. Even though there was a limited production run of some 100 pieces, it had a price tag of 450,000 yen (at the time, about the same price as a Toyota