I’d Rather Be Spied on Than Dead or Out of Work
David Silver, founder of Santa Fe Capital Group, offers 10 tips to help your online community prosper. 1. Start a tip jar. Solicit payment from members for the best stories or movies, research, answers to quizzes or photos, with the contributing member receiving 70 percent and the community receiving 30 percent. 2. Give kudos. Payments in scrip (think gift cards) that act like tip-jar money but can be used to buy products or services offered in the community or exchanged at the online foreign exchange market. 3. Charge a reputation management fee. Publish a monthly newsletter where, among other things, corporate decoys and other invaders are exposed.
The year was 1987. Democratic presidential front-runner Gary Hart was rumored to be having an extramarital fling. “Follow me around. I don’t care. I’m serious,” he challenged the media. “If anybody wants to put a tail on me, go ahead. They’ll be very bored.” A couple of Miami Herald reporters did indeed put a tail on Hart and found a yummy blonde named Donna Rice. Shortly thereafter, a photo surfaced of Hart and Rice canoodling in the Bahamas aboard a yacht, aptly named Monkey Business. Hart not only lost his front-runner status, he was no longer a runner at all. He also opened Pandora’s