How to Write an Ad

 

How to Write an Ad

Being an advertising junkie, I am fascinated by very good ads for bad products and very bad ads for good products. The full-page, black-and-white ad on page 33 of the front section of The New York Times this past Thanksgiving morning stopped me cold—the publication announcement of what’s probably a very great, limited edition book. When you are spending $121,500 for a full-page ad in The New York Times to reach 1.09 million readers, it probably makes more sense to slavishly follow the rules of advertising than to break them all, and raise more questions in the reader’s mind than to provide answers.


Six Vanity Phone Number Do’s

Vanity phone numbers, such as 1-800-FLOWERS, can pull more responses and generate more leads when consistently used across channels. Laura Noonan, vice president of marketing and corporate communications with 800response, a provider of vanity numbers and related services, offers six tips to ensure you’re using your vanity 800-number as effectively as possible. 1. Lather, rinse n’ repeat. We all read the back of shampoo bottles and laugh at the obvious instructions to “lather, rinse and repeat.” But, this is great advice when you think of it in other contexts—ones that may not be so obvious. For example, make sure you feature a vanity phone