How to Communicate via E-mail

 

Do You Web 2.0?

What is Web 2.0? The term refers to second-generation Web sites that leverage the Web as a platform of services where users can control their own data and also add to the overall value of the Web by contributing content and capabilities. Examples of Web 2.0 include: - social networking sites, - video and photo-sharing sites, and - similar sites based on shared content and user collaboration. Never heard of it? Don’t feel bad. Zoomerang recently asked marketers what they know about Web 2.0. The Zoomerang Web 2.0 Survey was conducted online between Oct. 30, 2006 and Nov. 10, 2006 among 400 marketers—79 percent of which


How to Communicate via E-mail

I never open “personal letters” from strangers in my Yahoo or AOL inbox. Too often, they’re the Nigeria scam or a pitch for Viagra. But the following subject line intrigued me: “Personal letter from the CEO of Titan Holdings (TTGL) as they anticipate …” I can’t recall ever receiving a personal letter from a CEO. My ego was stroked. Even though I’d never heard of Titan Holdings—and knowing it was most probably Spam—I clicked on it to see this “personal letter.” There was nothing personal about it. And therein lies the problem with e-mail and e-commerce. Remembering the Dot-com Boom In 1999, a serial