Gotcha!

 

Gotcha!

One of the sublime pleasures of researching and writing this cranky little e-zine is watching a story build and then spin totally out of control—just like the cyclone in “The Wizard of Oz.” Just when you think things couldn’t possibly get worse for the people involved, they do. Julie Roehm, the 35-year-old dynamic senior VP-marketing communications at Wal-Mart was brought in from the automobile industry to oversee the company’s half-billion-dollar-plus advertising budget. She allegedly rubbed Sean Womack, Wal-Mart’s VP of marketing communications, the right way and everybody else the wrong way—and the two lovebirds were thrown out on their tails. Not only is Roehm