Good PR Can Guarantee High Job Approval Ratings and High Stock Prices What government and the private sector can learn from one another

 

25 Advanced Direct Marketing Strategies That Lift Marketing ROI Up To 200%

This 60-minute webinar shares successful copy and design techniques; data segmentation and modeling; a demand-generation method that keeps leads flowing; and many more ideas that can improve your lead quality and drive more sales by transforming your B2C. To view this Webinar, click here.


Good PR Can Guarantee High Job Approval Ratings and High Stock Prices What government and the private sector can learn from one another

The Bush Administration is being terribly hurt by the media. The Government Accountability Office issued a report in January 2006 stating that the current administration in Washington spent $1.6 billion on public relations over 2-1/2 years. Of that, $1.1 billion was for military recruitment. That leaves $500 million for image building. Yet the president’s job approval rating is in the mid- to low 30s. What’s gone wrong? Dwight Eisenhower, Master of PR If you saw George C. Scott in “Patton,” you will recall the slapping scene. Patton, visiting grievously wounded and dying soldiers in a field hospital in Sicily, came upon Pvt. Charles H. Kuhl of the 26th Infantry