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Demand Nothing But the Best Writing for Your Audience

Most [marketing] writing is pretty unimpressive, even boring. Generalities, advertising speak, clichés, stuff you’ve read and heard a thousand times, and don’t want to see again. Writing doesn’t have to be flowery or inspiring to be persuasive. If the copy reads easily and is full of information, that’s all you need to change people’s minds. —excerpted from “Advertising: Industry in Peril” (Olympian Publishing, 2006, $14.95) by John Michelet


Free on the Web and Great for a Career

Wikipedia is the free online encyclopedia with more than 75,000 active contributors that are working on 5.3 million articles in over 100 languages. The Web site is based on the concept of amassing the existing knowledge of humankind in digital form, accessible to everybody in the world that can get onto the Internet. Anyone can post, edit or change an entry, so long as it is not used as a “blog,” “soapbox,” “directory,” “crystal ball” or a forum for “original thought.” The name comes from the Hawaiian, “wiki wiki” meaning quickly. With more than five billion pages and 1.6 million articles in English on