Cashing in Big on Current Events

 

Cashing in Big on Current Events

I was watching the second game of the World Series last week when, in the bottom of the fourth, Boston Red Sox outfielder Jacoby Ellsbury stole second base on Colorado Rockies pitcher Ubaldo Jimenez. He had a great jump and did not draw a throw from the catcher. I didn’t think much about it until it was announced that everybody in America was entitled to a free taco from Taco Bell (retail value, 77¢) under its promotion, “Steal a Base; Steal a Taco.” That got my attention. The idea that 200 million people could show up at Taco Bells across the country and the chain