A reader responds to “What Is Your Competitor Up To?,” published July 11, 2006, which discussed techniques for researching your competitors. As always, on point and great advice. Interesting site to use for digging on people is zoominfo.com. Not everyone is there, but sometimes it points you to other places that regular search engines do not. Zillow.com is also a fun way to see the value of their homes! —Chip Fitchner DH replies Many thanx for taking the time to write. I have ZoomInfo.com bookmarked and forgot to list it. Dumb! Thanx for reminding me. Cheers.
The Magic of the Two-line Address When I was growing up on Long Island, the mailman frequently would deliver an envelope addressed as follows: Mr. Alden Hatch Cedarhurst, New York The letter could come from anywhere in the world and in just two lines—six words—reach my father out of more than 2 billion people on the planet. This never ceased to amaze me. Every son hopes to outdo the father. So when I became a member of AOL, I had a one-line address: email@example.com. Think of it! In this horrendously complex world with 6.5 billion people, I am reachable with one line—17 characters and a dot—from anyplace on earth and