America’s New Diplomatic Offensive

 

America's New Diplomatic Offensive

Madison Avenue takes on the delicate PR task of selling the U.S. abroad April 27, 2006: Vol. 2, Issue No. 33 IN THE NEWS 'Speak softly, don't argue and slow down' Loud and brash, in gawdy garb and baseball caps, more than three million of them flock to our shores every year. Shuffling between tourist sites or preparing to negotiate a business deal, they bemoan the failings of the world outside the United States. The reputation of the "Ugly American" abroad is not, however, just some cruel stereotype, but--according to the American government itself--worryingly accurate. Now, the State Department in Washington has joined