3 Ways to Perfect pURL Campaigns

Personalized URLs appear on more and more mailings, yet often they're misused and ineffective. Ballantine Corp., a direct marketing production company, recently produced a whitepaper tip sheet, 50 Tips for More Effective & Efficient Campaigns, featuring a compilation of ideas from its pool of vendors. Included in the compilation is a section dedicated pURLs, which are handy tools for boosting response to both one-step and lead generation campaigns.