Target Marketing https://www.targetmarketingmag.com The Secret to Marketing Success Tue, 17 Jul 2018 19:37:46 -0400 en-US hourly 1 https://wordpress.org/?v=4.9.6 How Automation in Financial Services Could Boost Revenue by $512B https://www.targetmarketingmag.com/aggregatedcontent/how-automation-in-financial-services-could-boost-revenue-by-512b/ https://www.targetmarketingmag.com/aggregatedcontent/how-automation-in-financial-services-could-boost-revenue-by-512b/#respond Tue, 17 Jul 2018 14:24:23 +0000 https://network.napco.com/target-marketing/?post_type=aggregatedcontent&p=74826 The financial services industry is using a combination of robotics process automation (RPA), artificial intelligence (AI), and business process automation to bolster global revenues and customer satisfaction, according to a report from Capgemini's Digital Transformation Institute.

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Mobile Lending Needs More Regulation, Says New York’s Department of Financial Services https://www.targetmarketingmag.com/aggregatedcontent/mobile-lending-needs-more-regulation-says-new-yorks-department-of-financial-services/ https://www.targetmarketingmag.com/aggregatedcontent/mobile-lending-needs-more-regulation-says-new-yorks-department-of-financial-services/#respond Tue, 17 Jul 2018 13:49:25 +0000 https://network.napco.com/target-marketing/?post_type=aggregatedcontent&p=74825 Online, mobile lending is a comparatively new phenomenon, so much so that rules surrounding said phenomenon are often either incomplete or straight-up nonexistent.

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How FinTech Initiatives Are Driving Financial Services Innovation https://www.targetmarketingmag.com/aggregatedcontent/how-fintech-initiatives-are-driving-financial-services-innovation/ https://www.targetmarketingmag.com/aggregatedcontent/how-fintech-initiatives-are-driving-financial-services-innovation/#respond Tue, 17 Jul 2018 13:40:50 +0000 https://network.napco.com/target-marketing/?post_type=aggregatedcontent&p=74824 Change has some slowly to financial services, and innovation has proceeded at an evolutionary, some would say glacial, pace. That may be changing, however. Recent decades have born witness to the introduction of technology solutions that have accelerated the transformation of consumer experience.

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Bank of America Finally Sees Mobile Deposits Surpass In-Person Transactions https://www.targetmarketingmag.com/aggregatedcontent/bank-of-america-finally-sees-mobile-deposits-surpass-in-person-transactions/ https://www.targetmarketingmag.com/aggregatedcontent/bank-of-america-finally-sees-mobile-deposits-surpass-in-person-transactions/#respond Tue, 17 Jul 2018 13:29:19 +0000 https://network.napco.com/target-marketing/?post_type=aggregatedcontent&p=74823 So much for the bank branch. Mobile deposits have overtaken in-branch deposits at Bank of America, the Charlotte-based bank announced alongside its quarterly earnings Monday.

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It’s the End of Retail as We Know It … And You Should Feel Fine https://www.targetmarketingmag.com/article/its-the-end-of-retail-as-we-know-it-and-you-should-feel-fine/ https://www.targetmarketingmag.com/article/its-the-end-of-retail-as-we-know-it-and-you-should-feel-fine/#respond Tue, 17 Jul 2018 12:13:51 +0000 https://network.napco.com/target-marketing/?post_type=article&p=74818 The amount of retail space shuttering in 2018 is on track to surpass the 105 million square feet record set last year, leaving retailers, shopping center owners and store employees shaking in their boots. Don’t hit the panic button just yet, however, because when one store closes, something new opens, bringing with it opportunities for consumers — and for job seekers.

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Social Media Can’t Be Your Only VoC Strategy https://www.targetmarketingmag.com/article/social-media-cant-be-only-voc-strategy/ https://www.targetmarketingmag.com/article/social-media-cant-be-only-voc-strategy/#respond Tue, 17 Jul 2018 12:00:58 +0000 https://network.napco.com/target-marketing/?post_type=article&p=74811 For customers, conversations with brands are never more than a click away. Social media is opening up more direct channels for communication between brands and consumers than ever before. And savvy brands know to use platforms like Facebook and Instagram as stronger touchpoints to engage consumers. You might have seen this play out with airline brand representatives alleviating concerns with disgruntled flyers online in real-time, or famous fast food brands exchanging cheeky tweets with critics.

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72% of Marketers Want MarTech Buying to Happen Faster https://www.targetmarketingmag.com/article/72-of-marketers-want-martech-buying-to-happen-faster/ https://www.targetmarketingmag.com/article/72-of-marketers-want-martech-buying-to-happen-faster/#respond Tue, 17 Jul 2018 12:00:42 +0000 https://network.napco.com/target-marketing/?post_type=article&p=74815 Martech buying hit a fever pitch this year, we found recently. But 72% of marketers think their organizations aren’t agile enough about adopting new marketing technology, determined new Walker Sands Communications research.

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4 Keys to Successful Marketing Strategy in 2018 https://www.targetmarketingmag.com/video/single/4-keys-to-successful-marketing-strategy-in-2018/ https://www.targetmarketingmag.com/video/single/4-keys-to-successful-marketing-strategy-in-2018/#respond Mon, 16 Jul 2018 12:53:21 +0000 https://network.napco.com/target-marketing/?post_type=video&p=74766 Recent research has found that marketing departments are responsible for more than ever before, the role of marketing leadership is changing, and marketing strategy must embrace things that have not traditionally been in the marketing realm.
Here are four key takeaways from that research that illustrate the skills you need to build a great marketing departments and show you what it takes for marketing managers to drive a successful marketing strategy in 2018.

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24 Influencers Who Can End a Brand With 1 Post https://www.targetmarketingmag.com/article/24-influencers-brands-need-to-know-could-take-them-down-with-a-single-post/ https://www.targetmarketingmag.com/article/24-influencers-brands-need-to-know-could-take-them-down-with-a-single-post/#respond Mon, 16 Jul 2018 12:00:57 +0000 https://network.napco.com/target-marketing/?post_type=article&p=74789 Influencers brands need to know are ones who could help them with their marketing. But the others they must learn about are the ones who are so influential, they could damage their brands with a single post on social media. That’s why Digital Third Coast studied the latter and found 24 such influencers.

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6 Secrets of Successful Amazon Sellers https://www.targetmarketingmag.com/article/6-secrets-of-successful-amazon-sellers/ https://www.targetmarketingmag.com/article/6-secrets-of-successful-amazon-sellers/#respond Mon, 16 Jul 2018 12:00:34 +0000 https://network.napco.com/target-marketing/?post_type=article&p=74786 Competing with the likes of Amazon is a lesson in futility for most e-commerce marketers — especially today, on Prime Day. That’s why many have become Amazon sellers and decided to join forces with the online retail giant, instead of selling on their own.

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