eMarketing and Commerce

5 Social Media Marketing Tips for the Holiday Season
November 20, 2015

The holiday shopping season is nearly upon us, and Facebook IQ, a social data analytics platform, gift-wrapped five key areas for marketers to focus on. In the below infographic, 5 Ways to Unwrap Holiday 2015, Facebook IQ shares top tips on how brands can optimize their social media efforts during the holiday season. Check out the infographic below to learn more.

Happy Birthday, Celebrate With Special Offers
November 18, 2015

It’s your birthday and many retailers know it. A birthdate is one of the many pieces of data asked for when consumers sign up to receive special promotions. When your special day arrives, so does some great email offers. Here’s a few received by Who’s Mailing What! (WMW!), which houses the most complete, searchable and fully online library of direct mail and email in the world:

Top 100 Retailers Leave Money on the Table
November 18, 2015

The stats are scary: 85 percent of retailers show the same homepage to new and returning visitors; 83 percent of retail mobile sites do not leverage any previous shopping behavior information to personalize the user experience; and 74 percent of the top 100 sites have no memory of past products browsed by users during previous visits, which forces shoppers to start the entire discovery process over again.

How to Make New AdWords Conversion Reporting Work for You
November 17, 2015

Google recently made a change to the AdWords drag-and-drop report editor to make conversion tracking a little easier. Marketers now have more power over the way data is displayed with new conversion tracking columns. This gives you easy access to the data you really need in order to see what's driving conversions. Once you know what's working, you can adapt your advertising plan to line up with those successful tactics.

Battle for the Core: Zoot vs. Tasc in the Email Inbox
November 13, 2015

With winter weather fast approaching, companies with lots of gear for outdoor sports enthusiasts have rolled out email campaigns. Zoot Sports and Tasc Performance both dropped emails this week. One shortened the process to get subscribers to its website, the other provided more information upfront. Please check out the slideshow for a quick look at both emails.


Email Still Top Digital Marketing Channel
November 13, 2015

With the holiday season upon us, marketers need to know and be able to rely on their strongest channel for engaging customers and prospects. Direct IQ recently reported that email is preferred 70 percent of the time by consumers as their choice of communication between them and businesses/brands. Furthermore, a new infographic from Spring Engage, an engagement analytics company, highlights the effectiveness of email marketing. It also shares some staggering details about how engaged consumers are with marketing emails.

5 Ways Online Retailers Are Handling Marketing All Wrong
November 11, 2015

Established e-commerce brands are the model all marketers should aspire to, hoping to achieve the booming success of the e-commerce sector, where sales as a proportion of total retail have risen by a factor of seven since 2002 and a compounded 10 percent growth rate is expected right through to 2017. Or so you'd think.

Let it Go: When it's Time to Say Goodbye
November 10, 2015

Today I got a refreshing yet strange email in my inbox. "We're signing off. Here's why … " read the subject line. Being from HubSpot, a marketing and sales software provider, I wouldn't have normally opened the email, but the subject line got me wondering just where it was going.