The Target Marketing editorial team takes great pride in bringing you the best information to help you succeed in marketing.
Melissa Ward, Senior Content/Managing Editor
Melissa Ward joined the Target Marketing editorial team as Managing Editor in 2008, and since then has grown the traditional ME role into blogging as Sass Marketing, vlogging as What Were They Thinking and covering all things that fall under the scope of project management. Prior to joining Target Marketing, Melissa was the managing editor for Soundview Executive Book Summaries and a writer and editor for Hydrocarbon Publishing, covering the global oil refining industry. Ward holds a Masters in Publishing from Rosemont College and a Bachelors in English from State University of New York, College at Brockport. While earning her degrees, she worked as a copyeditor and columnist for The Stylus, Brockport’s student newspaper, interned for Philadelphia Weekly, and helped found Parlor Literary Journal, Rosemont’s first graduate-run literary magazine.
Send story pitches for e-newsletter content, as well as interesting marketing campaigns for WWTT? directly to Melissa at email@example.com.
Heather Fletcher, Senior Content Editor
Fletcher is an award-winning journalist whose bylines have appeared in major publications such as The New York Times, The New York Daily News, New York Newsday and The New York Post. Throughout her career as a reporter and editor, she’s run a news and political analysis website, worked as a stringer for the Associated Press during national conventions and an Inauguration and initiated investigative pieces and long-term feature assignments that took her off of her regular beats, which mainly included government and education coverage. While consulting for the Direct Marketing Association, Fletcher worked in the Member Communications area and as a press liaison. She holds a bachelor’s degree in journalism from The Ohio State University and a master’s degree in journalism from New York University. She joined Target Marketing in September 2008.
Send story pitches for print magazine features, profiles and case studies, as well as e-newsletter content directly to Heather at firstname.lastname@example.org.
Target Marketing’s Advisory Board
Regina (Reggie) Brady is head of her own strategic e-marketing and direct marketing consultancy. She has more than 20 years of experience and accomplishments in the areas of email, direct marketing, management and database building.
Lois Boyle-Brayfield, president & chief creative officer of J. Schmid & Assoc. Inc, is an award-winning creative catalog strategist, recognized for her analytical approach to catalog design. J. Schmid & Assoc. Inc. is a full service catalog agency specializing in creative, circulation planning and financial analysis.
Meta Brophy is the director of procurement operations at Consumer Reports, the world’s preeminent nonprofit testing and publishing organization. She has spearheaded the transformation of production into a procurement department, as well as created strategic vision and goals for team of procurement experts charged with servicing the enterprise in procuring a broad array of goods and services.
Michael Feldstein works at Boardroom Inc., the publisher of Bottom Line/Personal and one of the leading direct response publishers in the country. As Director of Alternate Media, he is responsible for generating new subscriptions from alternate sources, including newspaper ads, package inserts, statement stuffers, television, radio, telemarketing and the Web. He also worked at MBI, Inc. in its porcelain division (Danbury Mint) and stamps division (Postal Commemorative Society).
Paul Goldberg began his career in direct marketing in the late 1950s as circulation director of the Journal of Commerce. In the early 1960s, he moved to Consumers Union as circulation director of Consumer Reports, where he built the circulation of the then-struggling publication from 400,000 subscribers to 2.2 million by the time he left 10 years later. After two years as general manager of the direct marketing division of March Advertising (now McCann Direct), he went out on his own to form a one-man consulting organization, P-J Promotions. He also cofounded Who’s Mailing What! with Denny and Peggy Hatch.
Elizabeth Kislik is president of Liz Kislik Associates LLC, a consulting group that works with organizations of all sizes and segments to enhance customer satisfaction, employee success and business resilience. Her extensive experience in customer service and telemarketing management includes mission and strategy development, organizational design, process analysis, program design and execution, operational assessment, and training and development for managers, supervisors and reps. She has served on the DMA’s board of directors, and has chaired its Ethical Business Practices Committee and its Teleservices Council.
Mary Ann Kleinfelter is the director of marketing at L-com, a business-to-business multichannel marketer of connectivity products in North Andover, Mass. She has more than 20 years of business-to-business and consumer multichannel marketing experience, working with such firms as Carus Publishing, Abacus/Doubleclick, Sylvan Learning Center, Delta Education, PaperDirect, Daytimers and the Drawing Board. Kleinfelter graduated from the University of North Carolina at Chapel Hill and received her master’s degree from Columbia University.
Richard Miller is managing partner of Market Response International, a direct response consulting firm he founded in 1979. He is the author of “Multinational Direct Marketing: The Methods & The Markets” (McGraw-Hill), and is executive editor of “The World Guide to Direct Mail Marketing,” published by the Universal Postal Union. He has been a DMA member for more than 30 years, and is the former chairman of the International Council. Currently, he is executive director of the International Mailers’ Action Group, an association of large, U.S. cross-border mailers.
Joel Morrow is the CEO of Mobile Fusion, a digital, social and mobile marketing agency that focuses on helping clients increase sales and engage customers. Previous to Mobile Fusion, Morrow was the director of product development, digital ventures for Western Union.
Debbie Qaqish is partner and chief strategy officer of The Pedowitz Group and author of the book Rise of the Revenue Marketer. She is a widely known speaker and writer who has been at the forefront of the marketing automation phenomenon, with 30 years of experience applying strategy, technology and process to help B-to-B companies drive revenue growth. She also hosts the WRMR — Revenue Marketer Radio live Internet radio show.
Ruth P. Stevens is the president of eMarketing Strategy, a consulting firm that assists companies in developing effective B-to-B strategies. Stevens has held senior marketing positions at Time Warner, Ziff-Davis, and IBM, as well as two Internet startup companies. Ruth teaches graduate students at NYU and Columbia Business School, and is past chair of the Business-to-Business Council of the DMA.
Lisa Woodard is director of creative services at Lenox Collections, a direct marketer of fine collectibles and gifts in porcelain, china and crystal. Woodard has spent more than 16 years in high-quality pre-press and print production for multiple media channels, including direct mail, print advertising and catalogs. She directed the start-up and population of the company’s digital asset management system.