3 in 4 U.S. Organizations Say Social Media Poses Challenge to Email
February 10, 2012

75 percent of U.S. organizations say that competition with social media for recipients’ time and attention is either “very challenging” or “somewhat challenging” to their future success in email, according to a report released in February 2012 by Econsultancy in partnership with the Email Experience Council of the Direct Marketing Association. Other challenges to email’s success include young people abandoning email as their primary channel (69 percent), getting the deserved budget and attention (65 percent), and integrating email with other marketing channels (61 percent).

Email Marketing and Social Media Are Top Areas of Investment in 2012
December 7, 2011

StrongMail, a leading provider of interactive marketing solutions for email marketing and social media, today announced the results of its “2012 Marketing Trends” survey, which provides unique insight into how businesses plan to budget and prioritize marketing dollars in the New Year.  Conducted in November 2011, 938 business leaders participated in the global survey.

Unisfair: Marketers to Boost Spending on Virtual Events
May 19, 2011

Fully six in ten marketers (60%) say they plan to increase spending on virtual events and environments in 2011, while 42% plan to decrease spending on physical conferences and tradeshows during the year, according to a survey from Unisfair.

Below, other findings from Unisfair's second annual report titled The Future of Virtual Business Environments (2011), based on a survey of 550 marketers. ...

3 Trends Among Best-of-Breed E-mails
August 12, 2009

More value, more effectiveness. That is what companies expect from the e-mail channel today, but many are not yet maximizing the potential of e-mail's CRM, according to the recent white paper called Email Breakthrough Report from StrongMail Systems, a marketing and transactional e-mail solution provider.

Beating a Bear Market
February 1, 2007

A bear in a box: It seems so simple, yet the Vermont Teddy Bear Company has created a thriving business with its Bear-Grams, which are handmade teddy bears sent in a box—featuring an “airhole”—that’s filled with other goodies such as chocolate and a gift card. The company’s success is even more amazing when you consider that it’s difficult to turn buyers into repeat, year-round customers when the bears often are considered holiday gifts. To extend that warm and fuzzy first-time buyer experience into a long-term relationship, Vermont Teddy Bear blends best-in-class customer service with strong loyalty techniques that appeal to both gift giver and

Do You Web 2.0?
November 7, 2006

What is Web 2.0? The term refers to second-generation Web sites that leverage the Web as a platform of services where users can control their own data and also add to the overall value of the Web by contributing content and capabilities. Examples of Web 2.0 include: - social networking sites, - video and photo-sharing sites, and - similar sites based on shared content and user collaboration. Never heard of it? Don’t feel bad. Zoomerang recently asked marketers what they know about Web 2.0. The Zoomerang Web 2.0 Survey was conducted online between Oct. 30, 2006 and Nov. 10, 2006 among 400 marketers—79 percent of which