Google Authorship Image Not Showing? Here's What to Do Next.
July 25, 2014

Are your Google Authorship images not showing in search results? Are you seeing a drop in site visitor traffic or leads? Google recently pulled the plug. The results are in: Lower traffic for some social sellers, while others aren't much affected. So what should you do?

Adidas, Champs Sports Want You to Watch Their New Web Shows on Instagram
July 22, 2014

Don't head to YouTube to check out Adidas’ latest web series. The sports shoes and apparel company partnered with Champs Sports to create four different online shows that will live on Instagram but still mimick the TV-watching experience. #adicolorTV debuted on Friday and will run for six weeks. To tune in, viewers will have to head over to Champ Sports’ Instagram page. 

How Weird Al Got Viral
July 21, 2014

He's not ill. He's just "Tacky." The artist known as Weird Al went viral with his song parodies, starting on July 14 with "Tacky," sung to the melody of Pharrell's "Happy." He's releasing eight videos in eight days, ending today, in order to promote his album, "Mandatory Fun." What this has to do with marketers is Alfred Matthew Yankovic is managing to orchestrate virality. His videos are all over Twitter, YouTube and various blog sites.

6 Essential Strategies for YouTube Success
July 18, 2014

For Canadian fashion and beauty vlogger Bree Taylor, YouTube offers a wealth of opportunities to establish a brand online. Whether it's individuals broadcasting themselves for extra cash or businesses creating original marketing content, people everywhere are drawn to the video hosting site. But in a world of content overload and short attention spans, it can be difficult to successfully rope in subscribers. In an exclusive Social Media Today interview, Bree reveals six essential strategies for success on the ever-changing platform.

4 Tips for How to Use YouTube for E-Commerce
July 16, 2014

When people shop online, they want to get as clear a vision as possible of what it is that they're buying. These days, however, just about everyone includes high-quality images, 360-degree rotation, color variation options, and more. So what can you do to stay one step ahead of the game? The answer lies with the king of all visual content platforms: YouTube! YouTube has over 1 billion unique visitors each month, over 6 billion hours of watch time per month, and a greater reach with U.S. adults ages 18-34 than any cable network.

How a ‘Magic Toilet’ Transformed Kohler's Digital Strategy
July 15, 2014

Mommy blogger Elle Walker was prepping a new "What's Up Moms?" video blog when Kohler came calling about its new touchless toilet technology. The company's research found that parents looking for a less germ-y experience for their children could be a key target for the product. With full creative freedom from Kohler, Ms. Walker chose a subject relevant to her current parenting situation: potty training. The resulting "How to Potty Train Your Kid in 5 Seconds" was inspired by her own family going through the process with her toddler daughter. 

How GE Mastered YouTube (and You Can Too)
July 14, 2014

Video is vital for marketing strategies, but few brands know how to do it right. Here's how the world's fourth largest company used simple tactics to own YouTube. In 2013, General Electric decided to completely shift its video presence and enlisted the help of Fullscreen Inc., a global network of content creators and brands on YouTube, to guide the brand through this robust and complex ecosystem. GE's goal was simple: get a strong footing on gaining more earned and owned media, rather than paid. 

All I Really Need to Know I Learned in Email Marketing
July 11, 2014

Much like you need to understand the ABCs to speak eloquently and need to memorize the periodic table to balance chemical equations, you must master the lessons of email marketing to deliver meaningful digital marketing campaigns—no matter which channel you are using. From testing and optimization to targeting and segmentation, the lessons of digital marketing were learned in email.

Have Brands Like All Detergent and Zappos Cracked the Code on User Generated Video?
June 26, 2014

Pics or it didn't happen" might have started as a refrain on Internet forums, but it has become the guiding principle of our social media lives. From big moments like a baby's first steps to the small stuff like what we have for breakfast, there's an image of nearly everything. As a result, each day over 60 million photos are uploaded to Instagram and 12 million videos posted to

Gangnam Lessons: 5 Simple Steps for Your Ad to Go ‘Viral’
June 26, 2014

Gangnam Style has become the first YouTube video in history to reach 2 billion views. What does that mean for your ad or freshly produced webisode for that new product? It means that it's possible — even in marketing circles — to reach that level of buzz simply by harnessing the power of a set of tips. Your video has the potential to go wide. Maybe not 2 billion views wide, but wide enough so that you actually extract value (e.g., customers, new users, web traffic) from the video that you spent your marketing dollars on.