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eView: Pay for Twitter Only if There's a Return
February 26, 2009

Twitter, the popular and fast-growing microblogging site, is like the Wild West — it has few laws, regulations or hard costs. It won’t stay that way for long, however. Reports all over the blogosphere suggest the company’s management team is floating the idea of requiring companies to pay for upgraded or enhanced services to the…

3 Factors Influencing UGC's Effect on SEO
February 11, 2009

Though it might seem intuitive, a number of search marketers claim that leveraging user-generated content (UGC) is a challenge. According to the JupiterResearch SEM Executive Survey, building inbound links was the No. 1 challenge listed by approximately 60 percent of search marketers.

Think about it None of these cool new social media...
January 21, 2009

"Think about it: None of these cool new social media tools were developed with 'us' (marketers) in mind. Blogs, social networks, YouTube, etc. were created for people to keep in touch with their family and friends. So it shouldn't be a big surprise that the majority of people who first embraced widgets, Twitter and Facebook were not 'us' (marketers), but our customers and a few savvy politicians."

-- Jan. 19, "Marketers Want To Play With Your (Social Media) Toys," posted by Toby Bloomberg, Marketing Profs Daily Fix Blog

Web 2.0 A Bust
January 9, 2009

Financially speaking, Web 2.0 has been a total bust. Social-networking companies such as MySpace and Facebook have loyal fan bases, but they're not exactly minting money. MySpace's projected $600 million revenue in 2008 falls far short of parent News Corp.'s billion-dollar sales target for the site. Messaging service Twitter has no business model. Video-sharing site YouTube was the only big sale; Google paid $1.65 billion for it two years ago but still hasn't figured out how to make much money off it.

25 Ways People & Companies Deal With Recession
December 18, 2008

To create this e-zine, I spend a lot of time on the Internet looking for stories to download into my private archive of more than 37,000 entries in 224 major categories. How much time do I spend on the Internet?

Day — Date — (Number of visits excluding e-mail)
Thu — 12-11-08 — (226)
Wed — 12-10-08 — (251)
Tue — 12-09-08 — (390)
Mon — 12-08-08 — (240)
Sun — 12-07-08 — (36)

The point is to find dots and try to connect them to each other and back to our businesses, careers and lifestyles.

One set connecting this week is the myriad ways people and companies are dealing with this horrifying recession—some positive, some painful and some downright illegal.

These are the stories that caught my eye; maybe some will catch yours and give you some ideas.

Pushing the Envelopes
December 1, 2008

It’s a simple dictum: Get creative. And in the past it almost seemed like a luxury, partly because the numbers were on our side with the mass mailings. How much that will be the case in a troubled economy, however, remains to be seen. I just returned from an industry trip, where I gathered some answers. It was the Direct Marketing Association (DMA) 2008 show in Las Vegas, beginning Oct. 11, and it included attending the 2008 International ECHO Awards hosted by “Tonight Show” host Jay Leno at the Bellagio Las Vegas. Leno was passably funny, but he stuck to his usual

4 Ways to Optimize Rich Media Search
October 8, 2008

At first, it's difficult to fathom what slapping Zappos.com CEO Tony Hsieh has to do with optimizing rich media for search. Difficult, that is, until typing "shoes" into Google pulls up an organic listing with Zappos in second, usurped only by the word itself - Shoes.com.

4 Reasons Not to Add Social Networking to Your Site
October 2, 2008

Social networking sites have become virtual "town halls" for people to aggregate, communicate and share ideas with one another. These sites are also growing in numbers. Wikipedia says there are 111 recognized SN sites such as MySpace, orkut, Facebook, hi5 and Blogger. Mashable, the influential social media blog, acknowledges more than 350 sites.