Content Marketers: Facebook Wants to Own You
November 3, 2014

Starting with publishers, Facebook representatives are offering to host content on the social media site and eliminate the clickthrough—while sharing in the ad revenue. To Marcus Wohlsen of Wired, this seems like the beginning of a huge move by Facebook to host videos, news and content from public figures all in one place and make direct site visits even more rare

A Lie That Keeps You From Success (Part 1 of 3)
October 31, 2014

"It is easier for the world to accept a simple lie than a complex truth." The words of 19th centrury historian, Alexis de Tocqueville are even truer today. But not only in the realm of politics. What's keeping you or your sales team from generating appointments and leads with social selling? Bold, eye-grabbing fibs told by technology vendors and sales trainers whose livelihood depend on adoption of their false inventions. All based on a social media revolution that does not exist.

A Choleric Copywriter's Strange Screed
October 28, 2014

A copywriter I have known for years offered me a free subscription to his daily Direct Response Letter. I won't mention his name, but here is a letter from him I received last month.

Mobile’s Impact on the Consumer Path to Purchase
October 3, 2014

One in three ad dollars will go to digital advertising next year, meaning digital media spending will be almost equal to television spending. Digital strategies will help drive the U.S. advertising market to $172 billion in 2015, according to new research from Magna Global. This—in combination with mobile and social networking—will push digital to the forefront

Social Butterflies: Fuel Your Gen Z Marketing
September 30, 2014

Say hello to your next target audience: Generation Z—new kids on the block who are coming into their own and influencing the bottom lines of countless businesses. This is a group that can no longer be ignored. Born between 1995 and 2010, this 65-million-strong generation already has access to about $43 billion annually and influences another $150 billion in family spending.

How the Other Half Lives: What Your Users Want on Social Media
September 23, 2014

Predicting what goes on in consumers' minds before they hit the all-important "Buy" button is worth $1 million dollars. With all the sophisticated technology we have on our side today, marketers are still often clueless about what truly motivates their prospects.

Google Removes a Search Step, Improves UX
September 8, 2014

Marketers may not search this way, but plenty of consumers look for a domain, then use site search to drill down results. Google noticed this and added a "Sitelinks Search Box" that will enhance user experience and probably add data to Google's bank of information about sites. That may help marketers' search engine optimization efforts.

10 Storytelling-in-Content Marketing Lessons Learned
August 20, 2014

Storytelling lifts content marketing into more powerful messaging. Today we share 10 lessons learned as a result of a content marketing series. This campaign was designed to energize volunteers and a base of followers, build a larger base of supporters and strengthen a brand with the long-term goal of monetization through product and

How Can You Best Use YouTube for Inbound Marketing?
August 1, 2014

Ask Michael Miller, who wrote "YouTube for Business." Miller recommends jumping right in, posting multiple marketing videos on YouTube to get higher on the radar of Google, and not getting overly concerned about video production values. Most people don't expect overly slick production on a YouTube video, he says.

Amazon's Video Shorts Site Turns Casual Viewing Into a Shopping Opportunity
July 28, 2014

Imagine if every video on YouTube were accompanied by items related to the video that you could buy instantly — sort of like YouTube meets the Home Shopping Network. Or, more accurately, YouTube meets That appears to be the general idea behind a new part of Amazon's Instant Video website called Video Shorts. Pointed out in a recent report from TechCrunch, which claims that the site launched without much fanfare just a couple of weeks ago, the site features short video clips framed by various for-sale items related to the content in the video.