During the first 20 years of the Web, content presentation was focused on text and graphics. Today, however, video is the fastest-growing content segment of the Internet. Online video has become an immovable part of the direct marketing industry.
When we wake up on Super Bowl Sunday, we discover we have no power or heat. Touchdown! Luckily, we have a nice neighbor who lets us use his space heater and an extension cord plugged in at his place to keep the laptop running during the Big Game. We log on to NBCSports.com to watch NBC's official live stream—but don't see the ads marketers paid $4.5 million to air for 30 seconds. Where are they? During each commercial break, it's just silence and a Super Bowl logo.
I watched the YouTube video by Grey Advertising titled "The Real Story Behind the ETrade Baby." It features Grey Chief Creative Officer Tor Myhren and VP Producer Alison Horn. The prior year they lost the Cadillac account because their Super Bowl ad bombed big time.
Well, that's a surprise. Amazon sells not only one type of garden Yeti, but a variety of them. In general, flyers know most such oddities were once only available in SkyMall, the catalog in the seat pocket in front of them. But now, in-flight WiFi means access to e-commerce in the sky, and the crashing to the ground of the iconic in-flight print catalog. Its e-commerce presence remains, but may be sold.
The cast of characters is ever-shrinking in the search and social media world. On Friday, rumors swirled around the possibility of Google plucking up Twitter. Marketers are probably wondering what a possible acquisition would mean for SEO and paid search and social ad costs.
While a strong online presence benefits both businesses and customers, it creates a host of legal issues for businesses and their online marketing strategies. As new technology continues to emerge, new issues will arise and, as a result, businesses that choose to engage in digital advertising will need to remain vigilant of, and current with, new and revised regulations
Marketers may have been a bit disappointed in Black Friday revenues, but December's may brighten their Holiday 2014 spirits. Consumer trends are still on track for a 4.1 percent growth in holiday sales, forecasts the National Retail Federation on Thursday.
During the past few years, as social media has become a bigger part of the digital marketing picture, there have been several highly publicized social media blunders by big brands. The most recent examples are the @Patriots tweet and U.S. Airways' graphic photo, which someone managing the airline company's Twitter account accidentally tweeted to a customer.
This social selling best practice is actually the worst—causing frustration and failure. I'm talking about "becoming a thought leader in your field." This idea is poison. It's a social selling lie we like to hear because it's so simple. Here's how to keep it from sabotaging you.
Anybody remember Dadaism? Founded by Tristan Tzara in 1920s Paris, it was a movement of painters and writers revolting against classical art and literature. These revolutionaries reveled in the absurd.