YouTube

Ready for Your Close-Up?
March 1, 2015

During the first 20 years of the Web, content presentation was focused on text and graphics. Today, however, video is the fastest-growing content segment of the Internet. Online video has become an immovable part of the direct marketing industry.

Our No-Ad NBCSports.com Super Bowl
February 9, 2015

When we wake up on Super Bowl Sunday, we discover we have no power or heat. Touchdown! Luckily, we have a nice neighbor who lets us use his space heater and an extension cord plugged in at his place to keep the laptop running during the Big Game. We log on to NBCSports.com to watch NBC's official live stream—but don't see the ads marketers paid $4.5 million to air for 30 seconds. Where are they? During each commercial break, it's just silence and a Super Bowl logo.

Denny's Zinger: Madison Avenue at Its Most Despicable
February 4, 2015

I watched the YouTube video by Grey Advertising titled "The Real Story Behind the ETrade Baby." It features Grey Chief Creative Officer Tor Myhren and VP Producer Alison Horn. The prior year they lost the Cadillac account because their Super Bowl ad bombed big time.

SkyMall Crashes, Burns … Balances the Universe Like an Atlas Bar Globe
January 26, 2015

Well, that's a surprise. Amazon sells not only one type of garden Yeti, but a variety of them. In general, flyers know most such oddities were once only available in SkyMall, the catalog in the seat pocket in front of them. But now, in-flight WiFi means access to e-commerce in the sky, and the crashing to the ground of the iconic in-flight print catalog. Its e-commerce presence remains, but may be sold.

Is Google Buying Twitter?
January 26, 2015

The cast of characters is ever-shrinking in the search and social media world. On Friday, rumors swirled around the possibility of Google plucking up Twitter. Marketers are probably wondering what a possible acquisition would mean for SEO and paid search and social ad costs.

Is Your Ad Legal? Digital Advertising Raises Additional Issues for Marketers
January 21, 2015

While a strong online presence benefits both businesses and customers, it creates a host of legal issues for businesses and their online marketing strategies. As new technology continues to emerge, new issues will arise and, as a result, businesses that choose to engage in digital advertising will need to remain vigilant of, and current with, new and revised regulations

Facebook Feature Protects Marketers From Blunders
December 1, 2014

During the past few years, as social media has become a bigger part of the digital marketing picture, there have been several highly publicized social media blunders by big brands. The most recent examples are the @Patriots tweet and U.S. Airways' graphic photo, which someone managing the airline company's Twitter account accidentally tweeted to a customer.

Denny's Zinger: Big Data? Call It Big Dada. Absurd!
November 12, 2014

Anybody remember Dadaism? Founded by Tristan Tzara in 1920s Paris, it was a movement of painters and writers revolting against classical art and literature. These revolutionaries reveled in the absurd.