The Federal Trade Commission (FTC) has made a not-so-subtle update to the Q&A section on its Endorsement Guides, and all marketers should be aware. Detailing the dos and don'ts for the future of advertising, the Endorsement Guides are a marketer's best friend when it comes to ensuring promotions and contests used in marketing, advertising and social media comply.
A new feature called "TrueView for shopping" will soon allow you to place listings alongside a YouTube video that features those products. "TrueView for shopping allows you to showcase product details and images — along with the ability to click to purchase from a brand or retail site — all within your video ad," a Google AdWords blog post reads.
From the beginning of online communication, there were those who instinctively resisted mechanical, quick-hit tricks to spam the search engines. These were the pioneers of content marketing, whose long-term commitment to creating and publishing valued content has given them a growing market advantage. As Google and other search engines seek to penalize search engine spammers and reward those who produce original, authentic content, content marketing has become the gold standard for online success.
On Tuesday, Google plans to start ranking mobile-friendly sites higher on search engine results pages. That could mean as many as 44 percent of small- to medium-sized companies' websites will see lower SERP rankings. "Of the small businesses that have a website, only 56 percent have a responsive design website that is mobile-friendly," writes Clutch, a Washington, DC-based research firm, in its April 15 research announcement. "However, the survey also showed signs of improvement, as 23 percent plan to increase website spending in 2015."
The sight, sound, and motion that video includes makes it a powerful medium for converting visitors into prospects and buyers. A rock-solid video marketing strategy and platform will allow you to attract, engage, and convert your viewers and maximize the ROI of your video content marketing programs. This article explores how online video can be used as the most effective medium for marketers to promote their offerings and drive valuable engagements within their online communities and attract more visitors to your site.
Google Trends is a particularly fascinating tool in that it appears to offer clearly defined, actionable information surrounding the key variables of the known search-o-sphere. In an age when Google is in control of much of the world's key business information, Google Trends is in a league of its own for the caliber of information it offers. To demonstrate that, consider the following five Google Trends searches, all designed to tell retailers everything they need to know about the customer mind-set:
Click above/below to view this webinar, originally offered as a session at 2015 Direct Marketing Day @ Your Desk Virtual Conference & Expo.
Come and discover the email, social media and LinkedIn approach you should have been using all along. Jeff Molander is here to share real life examples of unsolicited messages decision-makers love to read—and act on. Join us as we take the hocus pocus out of prospecting with email and social platforms like LinkedIn, Facebook and YouTube.
You’ll leave the Webinar with:
• Copywriting templates and formulas to create effective messages (that get response)
• An easy way to spark more response to emails and updates
• A way to provoke curiosity in what you sell (without sounding pushy or salesy)
Click here to view this webinar.
Marketers love quoting Mr. Spock. His logic boils down problems. Solutions appear that seem obvious. Not first to arrive at the golf course? "Vulcan nerve-pinch" the competitor down and reach the finish line of the "race." Advertisers were among millions who lost a friend on Friday morning when Leonard Nimoy, the actor most famous as Mr. Spock on "Star Trek," died in his Los Angeles home of end-stage chronic obstructive pulmonary disease. He was 83.