Marketers invest oodles in Google ads, but they woke up Monday to #googlememo and #GoogleManifesto hashtags. The Twitter trends
Established e-commerce brands are the model all marketers should aspire to, hoping to achieve the booming success of the e-commerce sector, where sales as a proportion of total retail have risen by a factor of seven since 2002 and a compounded 10 percent growth rate is expected right through to 2017. Or so you'd think.
2015 may not be over yet, but it's already been a year of changes for advertising giants Yahoo and Google. With companies like Facebook amping up the competition in terms of advertising platforms, well-established players are continuing to innovate to stay at the forefront of the industry.