Auto-Play Videos Appear in Google Results
July 31, 2017 at 8:00 am

You’ve been outed. The cat video plays automatically during an executive meeting. It’s a scenario that could happen and may already be

41% of U.S. Video Ad Lovers Seek Thrills
July 13, 2017 at 8:00 am

It seems the rest of American video ad buyers are finding out something Target Marketing readers already knew — the plurality of video

5 Ideas for Creative Facebook Videos
April 13, 2017 at 8:00 am

Who doesn’t like a great video? YouTube knows this better than anyone. From babies to cats, amazing physical feats to how to put on

Programmatic Advertising Is Running Amok
April 6, 2017 at 8:00 am

Having spent many years in the direct marketing business, I’m usually amused by examples of target marketing gone awry. My personal

Listen to Tyler Oakley: Dare to Be You
October 20, 2016 at 8:05 am

During this year’s &THEN event I got to see Tyler Oakley — one of my video inspirations — speak and explain the intimate connection

5 Ways Online Retailers Are Handling Marketing All Wrong
November 11, 2015

Established e-commerce brands are the model all marketers should aspire to, hoping to achieve the booming success of the e-commerce sector, where sales as a proportion of total retail have risen by a factor of seven since 2002 and a compounded 10 percent growth rate is expected right through to 2017. Or so you'd think.

Google and Yahoo Ad Platform Updates Mean Marketers Need to Adapt
November 9, 2015

2015 may not be over yet, but it's already been a year of changes for advertising giants Yahoo and Google. With companies like Facebook amping up the competition in terms of advertising platforms, well-established players are continuing to innovate to stay at the forefront of the industry.