An old newsstand magazine salesman once said to me, "You wanna sell magazines? Have a cover you wanna kiss." Cover No. 1: In 1976, I was in a circulation meeting in the office of Esquire's legendary, beloved publisher Clay Felker. Suddenly, renowned designer Milton Glaser, co-proprietor of Push Pin Studio, stormed into the meeting unannounced along with a retinue of flunkies. Slamming a design down on Felker's desk
Free gifts remain an effective strategy for winning direct mail customers and prospects. Despite shape-based postal requirements, mailers continue to send both lumpy and flat freemiums along with their appeals, especially in the publications and nonprofit sectors. The highlighted freemium mailers below, collected from the Who's Mailing What! Archive, all use the word "Free" on the outer envelope (one mailing did so five times!) to drive readers inside.
Stretch Into a Healthy Market By Irene Cherkassky Americans are concerned with their health more than ever before. Not only are we struggling with the battle with bulge, but we're also trying to improve the overall quality of our daily lives. It's not surprising then that the practice of yoga, as a form of exercise and as a way to achieve well-being, steadily has gained popularity, particularly within the past decade. Yoga's Reach The number of yoga practitioners is growing by leaps and bounds. According to Yoga in America, a February 2005 study conducted by Yoga Journal, a consumer magazine serving yoga