YesMail

Michael Della Penna's Conversations: 5 Essential Technologies to Ignite and Manage Conversations
June 17, 2010

This month’s blog is all about the tools necessary to support a successful conversation. Over the last decade, I’ve had the privilege to be involved in building solutions that help brands connect and communicate with their customers and prospects. It's from that experience that I present the five most essential tools in creating and sustaining a successful conversation with customers and prospects.

Twitter Campaign Management for Yesmail
February 25, 2010

Company: Infogroup Interactive, a provider of permission-based online marketing solutions
Product/Service:
A Twitter campaign management feature integrated inside the Yesmail Enterprise technology email marketing platform
What It Does:
Enables Yesmail Enterprise clients to view their email and social marketing campaigns with a single view. With this information, they can schedule tweets ahead of time to coordinate with email marketing campaigns, access a history of all tweets for 90 days, and coordinate shortened-link and click tracking for tweets and email marketing campaigns.

Twitter Campaign Management Feature For Yesmail
February 25, 2010

Company: InfoGroup Interactive, a provider of permission-based online marketing solutions
Product/Service: A Twitter campaign management feature integrated inside the Yesmail Enterprise technology email marketing platform
What it Does: Enables Yesmail enterprise clients to view theor eir email marketing ansd social marketing campaigns with a single view. WIth this information, they can schedule tweets ahead of time to coordinate with email marketing campaigns,, access to a history of all tweets for 90 days, and coordinating shortened-link and click tracking for tweets and e-mail marketing campaigns.

Yesmail Enterprise gets Mobile/SMS
October 22, 2009

Company: Yesmail, an email marketing solutions provider and InfoGROUP company Product/Service: Mobile email and short message service features added to its Yesmail Enterprise email marketing platform What It Does: Enables email marketers to develop and execute highly targeted cross-channel campaigns for subscribers reading emails on mobile devices.

Yesmail Partners With R2integrated
June 3, 2009

Omaha, NE, May 28, 2009 — Yesmail™ (an infoGROUP company, NASDAQ: IUSA), a recognized industry-leading provider of permission-based online email marketing solutions, announced today a strategic alliance with R2integrated, a digital marketing and technology firm located in Baltimore, Maryland. Leveraging R2i’s specialization in interactive, digital marketing and social media application development, this alliance provides a robust suite of solutions for Yesmail and R2i clients to develop and support highly relevant social media applications and integrated digital marketing campaigns.

Yesmail Partners With EdgeCast Networks
October 9, 2008

OMAHA, NE, October 7, 2008 — Yesmail™ (an infoGROUP company, [NASDAQ: IUSA], a recognized industry-leading provider of permission-based online email marketing solutions, announced today a new partnership with EdgeCast Networks, the superior, cost-effective global content delivery service that gives their customers competitive advantage in the delivery of digital media.

Q-and-A With Forrester Research's Julie Katz on ESPs
February 15, 2008

eM+C spoke last week with Julie Katz, Cambridge, Mass.-based Forrester Research's new e-mail analyst, about her recently released report, "The Forrester Wave: Email Marketing Service Providers, Q4 2007." The report found that the e-mail market is a mature one, with all e-mail service providers offering similar technologies and all vendors having a similar goal: wanting to establish e-mail as the pillar of a multichannel marketing program.

Yesmail Direct Launches Yesmail Direct
October 25, 2007

Yesmail, an infoUSA company, has launched Yesmail Direct, an e-marketing portal aimed at small businesses that need effective marketing programs to reach out to local prospects and generate new business.

Op-Ed: Memo to Ad Agency Holding Companies - You Blew It!
October 18, 2007

I was reading through Adweek magazine recently and came across an article titled "Hunt Grows Desperate as Digital Pool Shrinks" (Adweek, Sept. 3, 2007). The gist of the article was that there is a quickly diminishing number of independent digital shops to be purchased by the major holding companies -- WPP, OmniCom Inc., Publicis, Interpublic Group (IPG) -- in their rush to offer clients a true suite of digital marketing services in an increasingly Internet-focused world.

E-mail: Are You Getting Through?
March 1, 2003

By Amy Sheldon The landscape in the opt-in e-mail marketing industry is changing. With the online population in the United States expected to grow to 218.6 million by the end of 2007, compared to 141.3 million in 2001 (Jupiter Research), the industry will need to be much more sophisticated when it comes to delivery tactics. The big concern in the marketplace has become e-mail deliverability. In some cases, legitimate e-mail marketers are finding it challenging to deliver their messages to their customers and subscribers. Spam is the reason e-mail deliverability has become difficult and, in essence, a science. The Problem What is