Yahoo! Search Marketing

Honest Marketers Spammers Chose to Impersonate in Q3
December 4, 2014

Remember the joy the #IceBucketChallenge brought to so many in the hot summer months? Everyone from marketers to individual donors voluntarily doused themselves with ice water because they knew they were helping fight ALS, a progressive neurodegenerative disease. On Wednesday, the ALS Association website says the campaign raised $115 since July 29. But spammers were happy, too.

Stamps.com Acquires E-commerce Software Company
October 22, 2014

Package delivery is the future for the U.S. Postal Service, its representatives say. The same is true for a close partner of the USPS, Stamps.com. As a result, the online postage provider to more than 500,000 customers announced on Monday that it bought e-commerce software provider ShipWorks for $22 million.

What’s Different for Black Friday 2014?
October 8, 2014

Smartphones will be a much bigger deal this year, but marketers don't have mobile sites ready for shopping—let alone buying. More e-commerce marketers will price products to compete with Amazon. Consumers will be more wary of data breaches that just keep on coming from every direction—the latest may be the one announced on Monday by Yahoo.

The Yahoo Dossier
October 7, 2014

How does a publisher monetize 800,000 freeloaders—without resorting to advertising or list rental? Quite simply, I went through my private business and marketing archives (plus Google) searching out publishers who out of necessity turned themselves into marketers. I looked at what others had done to 1) monetize their existing material and 2) come up with line extensions—relevant new products and services that should delight their existing readers.

How to Be a Welcome Marketer at LGBT Weddings
October 7, 2014

Congratulations! Mazeltov! Happy Wedding! There are all kinds of ways for travel, hospitality and more marketers to be welcome at nuptial celebrations, and same-sex marriages seem no different. That's even truer now that the U.S. Supreme Court has declined to hear cases from Oklahoma, Utah, Virginia, Wisconsin and Indiana. On Monday, the court declined to hear arguments from those states that were opposed to the marriages, in effect bringing the total of states allowing same-sex nuptials to 24.

PPC Shockers and Secrets
July 29, 2014

Pay per click (PPC), particularly Google AdWords, is a marketing channel that can produce profitable results for your business, whether your goal is lead generation or sales. I have been managing PPC for businesses, as an in-house marketing leader as well as marketing consultant, for over a decade now. Though the years, I have noticed many secrets to success that I wanted to share—especially with business owners and marketers that haven't tried PPC yet.

Tumblr Native Ads to Start Appearing Across Yahoo
June 19, 2014

In a move that capitalizes on Yahoo CEO Marissa Mayer's largest acquisition, Tumblr native ads will begin to appear across Yahoo properties, the company announced Tuesday. The ads, called "sponsored posts," will seek to capitalize on the strengths of each platform—Yahoo's massive traffic and data and the engagement levels of Tumblr's platform. Yahoo will offer the ads to marketers through its Gemini platform, which launched in February. "Through Yahoo Gemini, now the same posts—articles, images or videos—can be promoted through native ads across Yahoo’s content streams, article pages, image galleries and digital magazines, on desktop, mobile and tablets," Yahoo states

5 Tips for the Email Deliverability-Obsessed
June 18, 2014

An incredible number of factors go into whether your email was delivered, how fast it was delivered and where it landed (primary, social, promotions tab, or the dreaded spam folder). Also, every ISP (Gmail, Yahoo, Hotmail) behaves differently when it comes to accepting email, and they're very tight-lipped about their algorithms. Finally, once you attain a good sender reputation by properly warming up your IP address and cleaning out your hard bounces and spam traps, you must work hard to maintain it by continuing to send highly engaging emails at regular intervals to clean lists.

Denny's Daily Zinger: Does Anybody Value a Person's Time Any More?
June 11, 2014

On successive days I received the following messages from Amazon in my Yahoo mail: "Denison Hatch: Kindle Exclusive Books for $2 or Less", "Denison Hatch: Kindle Book Deals, $3.99 or Less." Note to Jeff Bezos: When you're about to enter your 80th year, time gets more and more precious. I have bought 206 Kindle books from you since 2008. You know my interests