Cathedral Corporation, a national provider of transactional documents, customer care communications, personalized direct mail and e-marketing programs, has named Kimberley J. Waltz, a nationally recognized industry leader in the postal service, as its Vice President for Postal Affairs and Business Development. "Kim's extensive knowledge of the postal industry and its communications network, including her ability to analyze postal issues, offers a tremendous resource for Cathedral customers," said Marianne W. Gaige, President and CEO of Cathedral Corporation. "Her standing within the postal service and insight into future strategy will help our customers gain a
Medco Health Solutions' pursuit to build an enterprise-wide communications platform was just one of the real-life case histories presented today at InterACT!
Companies solely focused on selling to other businesses, and not to general consumer audiences, often put all of their promotional resources into sales. They are frequently quick to write off advertising and publicity. That's usually a mistake. A good marketing program should include investments in both a sales force and advertising.
I conducted a fascinating interview with Richard Rosen, famed direct marketer and author of "Convergence Marketing: Combining Brand and Direct for Unprecedented Profits," for the final print issue of Inside Direct Mail. Rosen is founder, president and CEO of ROSEN, a global consultancy firm based in Portland, Ore. that specializes in transforming marketing and advertising campaigns into cost-effective business models. His firm has received 28 Echo Awards, and Richard has received the Caples Organization's Emerson Award and the first "B-to-B Marketer of the Year Award" by the International Direct Marketing Association
Trying to figure out what your approach should be in B-to-B social media groups, or how to craft your lead nurturing e-mails so they strike the right tone that gets and keeps your audience's attention? Maybe you could use some content marketing ideas or even good old-fashioned advice on generating additional sales from your existing customer base.
InfoTrends and North American Publishing Company (NAPCO) announced today the formation of an advisory board to provide industry insight for the 2010 InterACT! Conference. The event is scheduled for August 10-11, 2010 at the Crowne Plaza Chicago O'Hare in Rosemont, IL.
InfoTrends and North American Publishing Company (NAPCO), organizers of the InterACT! Conference, announced today that Xerox Corporation has signed as a Platinum Sponsor. InterACT! is an educational forum for marketers, brand owners and service providers on cross-media direct marketing opportunities and strategies. The event is scheduled for August 10-11, 2010 at the Crowne Plaza Chicago O'Hare in Rosemont, IL.
DHL and QuantumDigital team-up to bring new on-demand print service capability for customers Austin, TX – December 11, 2007 — QuantumDigital, the complete online service provider for direct mail, on-demand digital printing and eMarketing solutions, announced today that it has reached an agreement with DHL to locate two of its Xerox iGen3™ printers at DHL’s Wilmington, Ohio airport logistics hub. This second facility allows QuantumDigital to process and fulfill print orders as late as 2 a.m. and still have next-day business delivery. “This co-location strategy will significantly reduce the transportation and delivery costs for print orders that are generated in the Wilmington facility,” said
Direct mail marketers conventionally treat business and consumer mail as separate disciplines and may even specialize in only one or the other. However, it's important to remember that B-to-B prospects, while acting in a business role, are still motivated by the same desires and emotions as ordinary consumers.