Worldata/ WebConnect

Worldata List Price Index: Now Revealing Winter 2013 Lead Trends
March 20, 2013

Worldata's Winter 2013 List Price Index, the barometer for trending of all list pricing, tracks the changes in list rental pricing each season. For the first time, Worldata Research has begun tracking growth of data availability as well as pricing fluctuations. A major shift in the number of email list rental records and data sources has occurred over the last 12 months. A surge in the number of rentable email addresses has resulted in a 26 percent increase in overall email contact availability as compared to the 12 months prior. years, the Worldata List Price Index has served the Direct and Interactive Marketing community as the key source for the pricing and trending of all list rentals. The Index is reported quarterly, providing a comparison of list prices during any given 12-month period and tracking price fluctuations, as cost per thousand (CPM), for lists in various categories.

Worldata List Price Index Reveals Fall 2012 Lead Trends
November 20, 2012

Worldata's Fall 2012 List Price Index, the barometer for trending of all list pricing, tracks the changes in list rental pricing each season. The index shows significant price drops in two of the permission-based email list categories: Consumer files and medium-large business files. Consumer email is at an all-time low price point for any category tracked by List Price Index.  The availability of email list rental files continues to grow while the overall economic conditions remain flat in terms of growth.  This abundance of availability is helping to drive down the overall CPM's of email rental files.

Email List Prices Continue to Drop as Supply Grows
November 20, 2012

Worldata's Fall 2012 List Price Index, the barometer for trending of all list pricing, tracks the changes in list rental pricing each season. The index shows significant price drops in two of the permission-based email list categories — consumer files and medium-large business files. Consumer email is at an all-time low price point for any category tracked by the List Price Index. The availability of email list rental files continues to grow while the overall economic conditions remain flat in terms of growth. This abundance of availability is helping to drive down the overall CPMs of email rental files.

DMA Announces 2013 Board Roster
October 15, 2012

The Direct Marketing Association (DMA) Board of Directors has announced the election of four new Board members for 2013-2014. The terms of office commenced at DMA’s Annual Business Meeting, which took place at DMA2012 in Las Vegas, Nev.

Prospecting to IT Buyers: How Nine Data Vendors Stack Up
August 3, 2012

Buyers of information technology (IT) are one of the most valued audiences targeted by business marketers. Globally, these professionals spend $3.6 trillion on hardware, software and technology services. My colleague Bernice Grossman and I recently investigated the availability of prospecting data available to tech marketers for reaching this desirable group, and we found some surprises.

Worldata List Price Index: Spring 2012 Trends Revealed
June 1, 2012

Worldata's Spring 2012 List Price Index, the barometer for trending of all list rental pricing, tracks the changes in list rental pricing each season. The index shows significant price drops in Aggregated Business Databases files over Spring 2012. Other notable price decreases occurred in permission-based files for B-to-C email.

Under Pressure: List Brokers Remain Steadfast Amid Database Evolutions
March 14, 2012

As database marketing shifts to alternate forms of list building using cooperative databases and crowd-sourced lists, the world of the list broker is also changing. List brokers are transitioning from purveyors of response databases, tailoring a handful of subscriber lists to marketers' broad needs and taking a 20 percent cut of proceeds, to more full-service marketing consultancies where list rentals are only part of their offerings.

Lists Spotlight: 4 Tips to Improve Your Data Card Quality
June 1, 2011

Any list professional worth his or her salt knows that data cards are just a starting point in doing list research, but that doesn't mean their role is inconsequential to list managers and list owners. To maintain a high degree of quality list information for brokers and marketers, list marketing/research services provider NextMark, based in Hanover, N.H., has developed a ranking of list managers that use its data card publishing tool called the NextMark Top 50.

Hotlists—New and Updated Files on the Market
November 9, 2010

Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.