World Wildlife Fund

Reminiscences of David Ogilvy
February 12, 2013

Drayton Bird is a brilliant, bald, bodacious Brit. My opinion: He is the savviest direct marketer on the planet today. No surprise, as Drayton comes well credentialed. His boss, mentor and later partner was David Ogilvy, one of the three 20th century direct marketing colossi (with Claude Hopkins and John Caples).

Resolute Forest Products and National Envelope Announce Partnership to Expand Availability of Align Papers
April 25, 2012

Resolute Forest Products (NYSE: ABH) (TSX: ABH) and National Envelope today announced a unique partnership that will provide customers with an expanded portfolio of solutions, including folio-size sheets using Resolute's innovative, high-yield, sustainable paper. This alliance is an integral part of both companies' continued emphasis on providing customers with industry-leading eco-friendly solutions.

Resolute Forest Products and National Envelope Announce Partnership to Expand Availability of Align Papers
April 24, 2012

Resolute Forest Products (NYSE: ABH) (TSX: ABH) and National Envelope today announced a unique partnership that will provide customers with an expanded portfolio of solutions, including folio-size sheets using Resolute's innovative, high-yield, sustainable paper. This alliance is an integral part of both companies' continued emphasis on providing customers with industry-leading eco-friendly solutions.

The Top 50 Mailers
September 1, 2010

The more things change on Target Marketing's Top 50 Mailers list, the more they stay the same. As I write this, mail volume continues to plummet; the U.S. Postal Service reported a drop just shy of another billion pieces for the third quarter of its 2010 fiscal year. So with increasingly less First-Class and Standard Mail in circulation, what do consumers find in their mailboxes these days?

Archive Observations: Tell Donors What You Do
October 23, 2008

Nonprofits can reassure donors that their money is being spent well by using good teasers to call attention to budgeting efforts. In July, Make-A-Wish Foundation (Archive code #613-183464-0807) tells its target to "Look inside for our Report Card!" In the #10 envelope is a two-panel insert with pie charts breaking down expenses and funding sources, as well as a few statistics on the group's progress in helping children across the country. Telling the story of a sick child in the letter adds a heartfelt tug at the pursestrings. USA for UNHCR welcomes a new donor with the copy, "Here's what your recent donation is accomplishing," in large type on its 6" x 9-1/2" outer. The six-page newsletter inside highlights the agency's activities in assisting refugees around the world (Archive code #605-703402-0807).

Blockbuster Direct Mail 2004 Axel Andersson Grand Controls
April 1, 2005

The following is the full list of Grand Controls identified by the Who's Mailing What! Archive as having been mailed for three years or more during the past decade (1995-2004). For more information on any of these mailings, contact Archive Director Paul Bobnak, at (215) 238-5225. Or, to order access to the entire direct mail library of mailings received by the Archive between 1994 and the present, visit www.whosmailingwhat.com. AARP Membership Registration Archive Code: 571AMASRP0604Z AARP Membership Card Archive Code: 571AMASRP0397A AARP Certificate of Admission Archive Code: 573AMASRP1095AZ Advertising Age Year/$69.95 Archive Code: 205ADAGEM0799Z Air & Space 5 + 1