In 2015, we'll see some marketing trends transform into more entrenched best practices. Marketers should always have a pulse on the latest marketing tools and broader trends, especially any that help them work more efficiently, offer personalized messaging and drive social engagement. In honor of the upcoming day of professing one's love, let's take a look at three trends marketers will be swooning over in 2015.
Your brand has a story, and it's nearly impossible to tell that story without some form of digital media. As your brand, your product and service offerings, and your organization grow, so too will your library of digital assets. Images, audio, video, documents and more are all vital tools to marketers. That means that managing those assets effectively is as important a skill as any other. Here are five ways you can step up your digital asset management (DAM) and keep the focus on telling your story, no matter how big you are or what kinds of systems you're using to store and distribute media.