Two Iconic Business Models That Failed — 2
January 9, 2008

In 2001-2002 I did some consulting with Arbitron--the company that measures the listenership of radio stations around the country. It sent out little pocket diaries and asked people to keep track for a week of what they listened to on the radio. I traveled several times to the Arbitron HQ in Columbia, Maryland where I had meetings with various department heads and wrote and designed some promotional material. On a ZipDisk somewhere might be the creative work I did. But my experience working with Arbitron is hazy at best. What is not hazy is that several months after we parted company, I received