Walter Karl Inc., A Division of infoUSA

Market Focus: Private Pilots
July 1, 2008

If you want to reach a wealthy demographic that’s comfortable spending a decent amount of money on leisure activities, you could do worse than private pilots who fly their own airplanes. After all, how many people can afford to spend tens of thousands of dollars on recreation and travel, especially with constantly rising fuel costs? But before you start reaching for the sky with your marketing campaign, here’s what you need to know about this high-flying population. Man on the Move To start, despite the economic impact of aviation in the U.S.—an estimated $247 million in 2004 and $1.25 billion once indirect effects are

Market Focus: IT Managers
August 1, 2007

Information technology (IT) senior executives and managers plan, coordinate, direct research and facilitate computer-related activities. They determine both technical and business goals and make detailed plans to accomplish those goals. Oftentimes, an IT executive and his or her employees comprise the engine that keeps a company in perpetual motion. This is an in-demand occupation. In 2004 (the latest year available for such data), there were about 280,000 IT managers in the United States. And employment in computer and information systems management is expected to grow faster than the average for any other occupation through the year 2014, according to the U.S. Bureau of Labor

Rubin Response Becomes Walter Karl MidWest
February 5, 2007

FOR IMMEDIATE RELEASE Contact: Joann Kropp, President, Walter Karl 845-732-7042 Pearl River, NY – February 2, 2007 -- Rubin Response Services, one of the industry¹s premier suppliers of quality mailing lists, interactive, list management & brokerage services, has become part of Walter Karl and will now be operating as Walter Karl MidWest. Founded in 1974, Rubin Response Services, earned a well-deserved reputation for excellence as a result of Bill Rubin¹s pioneering vision and steadfast commitment in making superior client service a top priority. “We are very excited to have them at the forefront of our expansion into the Chicago-Midwest area and we welcome them to our company” said Joann

Market Focus: Office Supplies Buyers
December 1, 2006

Ah, yes. We’ve all been there. That moment of waiting for something important to emerge from the printer, only to find a mottled mess of ink on the last piece of paper. Where do you head to replace your supplies? OK, maybe a supply room. But who stocks that supply room? Who orders the paper clips and sticky notes that make it possible to accomplish your everyday tasks? Office supplies buyers, of course! Those in charge of business supplies purchase everything their companies need to continue running smoothly. According to Michele Volpe, vice president of sales and marketing at Media Source Solutions, which manages several

TM0506_Hot Lists
April 4, 2006

Consumer Disney Movie Club Enhanced Masterfile This file is comprised of 443,402 12-month buyers of Disney movies via the Disney Movie Club. These families with children receive three free videos or DVDs and agree to purchase four more in the following two years. Enhanced selects include children’s age range, age of adult, grandparents, avid book readers, cat/dog owners, and more. The base list price is $95/M. Call your list broker or True North List Co., (203) 459-4348 or visit About Kid Crafters & Kid’s Crafts Reach 891,612 individuals who have indicated via a survey that they purchase child-safe and/or child-focused crafting products, materials and

Market Focus: New Homeowners
November 1, 2004

Predicted to Spend The past few years have seen a dramatic rise in home buying and new home constructions. According to the National Association of Realtors, 2003 was the biggest year for home sales in history. One of the best predictors of consumers’ intent to buy goods and services is a lifestyle change, such as a move to a new home. This is a time when people not only are likely to buy, but they must buy. “When [consumers] move into a new home, they purchase everything under the sun. It is the best time to reach potential new customers,” says Sylvia Hamilton, director