W.S. Ponton

NextMark Releases 4Q 2010 Data Card Quality Report
January 14, 2011

 NextMark, Inc. a leading provider of direct marketing tools and resources, today published its fourth quarter 2010 Data Card Quality Report. The report categorizes list management firms based on the number of titles managed, and provides an average data card quality score across each company’s list management portfolio.

Meet the Planners
July 1, 2005

By Irene Chernassky Although technology has long threatened to do away with face-to-face communication, the availability of video and phone conferencing has yet to curb the need for professionals to gather with peers to exchange ideas, introduce new products or share business best practices. Meeting and event planners are the key to making those face-to-face meetings happen, whether in the shape of large industry trade shows, small-scale seminars or even coordinating that technical wonder, the webinar. In fact, according to Corporate Meetings & Incentives magazine, a trade publication targeting the decision makers involved in planning meetings, incentives and conventions, this is a growing

Marketing to Teens (1,234 words)
April 1, 2003

By Paul Barbagallo Numbering more than 70 million people born between 1980 and 1996, Generation Y is the largest group of teenagers in American history, dwarfing even the baby boomers. Until the economic downturn of the last few years, their lives have been spent in a period of prosperity. Armed with cell phones, Walkmans and pagers, today's teenagers have grown up in the age of instant global communication, media saturation and material excess. "Several years ago, the country was in the tail end of a decade-long economic boom," says Michael Wood, vice president of Northbrook, IL-based market research firm Teenage Research Unlimited (TRU). "Even