Viking River Cruises

Add-on Fees. Good or Bad?
December 10, 2013

Here is the headline and lede of The New York Times story about the Ryanair add-on fees uproar that triggered this column: "Ryanair, Scorned in Europe, Turns on the Charm." From the article: Charging 60 euros, or $82, for carry-on bags deemed too large to go in the cabin. Assessing a penalty of €70, or almost $100, for not checking in online. Bombarding passengers who take a 6:15 a.m. plane with in-flight announcements hawking everything, including snacks, lottery tickets and smokeless cigarettes. Michael O'Leary, the chief executive of the budget airline Ryanair, has vowed to address the criticisms that have made his carrier, Europe's biggest and most profitable, its most reviled.

Top 50 Mailers
September 1, 2013

Welcome to the brand new list of Target Marketing's Top 50 Mailers. For the first time, we are relying exclusively on data from our partner Who's Mailing What! in compiling this list, as well as the other lists in this article, combined with list management information provided by SRDS. Who's Mailing What! has compiled the most complete library of direct mail and email in the world, and has tracked mail for more than 25 years. Earlier this year, it relaunched on a state-of-the-art, fully searchable platform.

Dealing With Customer Misery - Part 2
June 5, 2012

In my business, there's an old story of the general agency designer who was told that in a direct marketing space ad it's a good idea to highlight the coupon, because the ordering mechanism is a key element. So the designer got the bright idea to make the coupon black with white type. The ad ran nationally and not a single response was received. Apparently no reader had a white pen. Duh.

Catalog to Online: Link 4 in Your Customer Acquisition Chain
April 13, 2012

We looked at three catalogs that we received in our homes during December 2011, and January 2012. Because catalogs are expensive to produce and mail, being able to give consumers a good experience as they go from the physical catalog to the site is critical. Here are some good examples of how it’s done well: