Vertical Response

Ahoy, Matey! Take Advantage of Lesser Known Holidays
September 25, 2014

Thinking outside the box and finding hidden opportunities with lesser holidays/events are examples of being clever with your promotions. Blimpie, Lenovo and The Popcorn Factory are some of the retailers who emailed special pirate-themed promotions on Sept. 19 in honor of International Talk Like a Pirate Day.

VerticalResponse Unveils Free Online Marketing Tools for Small Businesses
August 23, 2013

Company: VerticalResponse, a provider of self-service marketing tools for small businesses
Product/Service: Conversation Starter, a free addition to the InstaEmail Template Machine
What it Does: The Conversation Starter is one of four new free tools. The widget generates an eye-catching subject line or attention grabbing tweet for marketers are pressed for time.

How 7 Businesses Improved Their Email Marketing Campaigns
March 19, 2013

Although some marketers and analysts love to declare that “email marketing is dead,” nothing could be further from the truth. Yes, the old-style of top-down, one way email communication is dead, and has been for some time. If you’re still struggling with a low open rate, a dismal click-through rate, or wondering “where did I go wrong?,” these seven businesses might provide some inspiration. Improve deliverability rates: According to a MarketingSherpa case study, TBC, a tire corporation with numerous online brands improved its email deliverability from 60 percent to 99 percent by following a few basic steps

Nonprofits Drive the Message Through Social Conversations
February 21, 2013

Many nonprofits post on Twitter throughout the day to keep constituents up-to-date. Nonprofit organizations operating on tight budgets want to generate as much publicity and excitement as possible surrounding their initiatives—and at a low cost. To do so, a considerable percentage are turning their attention to social media to communicate with constituents and encourage sharing among fans supportive of their cause. An October survey of U.S. nonprofits by VerticalResponse, a self-service marketing platform for small businesses, found that more than three out of five nonprofit organizations reported spending more time on social media than they did a year ago.

VerticalResponse Launches Free Email Template Creation Tool
February 15, 2013

Company: Vertical Response, a provider of self-service marketing tools for small businesses 
Product/Service: InstaEmail Template Machine, a free email template creation tool
What it Does: Enables companies to create a professional-looking email template in seconds. Users simply type in their business website URL and the tool instantly detects the images and color scheme found on the company's website. The images and color options are then presented in an easy, two-step customization process, resulting in an email newsletter template that matches the company's brand.

2012 Holiday Email Volume Reaches Record Levels
December 3, 2012

If you opened your email inbox this past holiday week, you were a part of history in the making. According to Chad White of the Retail Email Blog, “The record-setting Cyber Monday helped propel email volume over the 5-day Thanksgiving holiday weekend to an all-time high. Major online retailers sent each of their subscribers an all-time high of 5.3 promotional emails on average during the 5-day period beginning on Thanksgiving and ending on Cyber Monday. That was an 18% increase over the same period last year.”

Survey Shows Small Businesses Investing More in Social Media, But Juggling Resources
November 2, 2012

VerticalResponse … announced the results of an exclusive survey on how much time and money small businesses spend on social media. The company surveyed 462 small businesses on how much time they spend on social media activities, including finding and sharing content on popular social networks and blogging, and what tasks take the most time. VerticalResponse also inquired about marketing budgets. The data are compiled in an online social media marketing infographic … "Our survey confirms that small businesses are understanding the value of social media," said Janine Popick, VerticalResponse CEO/founder. "They're spending more time doing it, and investing more

VerticalResponse Launches Online Coupon Marketing Tool
August 17, 2012

Company: VerticalResponse, a provider of self-service marketing solutions for small businesses
Product/Service: VerticalResponse Social Coupons, a tool designed to let businesses generate custom online coupons
What it Does: Social Coupons enables businesses to generate custom online coupons and promote then through social platforms such as Facebook and Twitter. 

VerticalResponse Launches Mobile App for Social Media Marketing
February 17, 2012

Company: VerticalResponse, a provider of self-service marketing solutions for small businesses, including email and social media marketing, online surveys, event marketing, and direct mail marketing

Product/Service: Roost by VerticalResponse

What it Does: Enables small businesses to easily and quickly create, schedule, manage and measure their social media marketing campaigns from one convenient dashboard. The new mobile app gives them access to the platform's most popular features — no matter where they are.