Marketing Technology Liberates and Enables
May 1, 2015

Marketing technology has exploded in the past three years. According to Chief Marketing Technologist, as many as 1,876 tech companies are battling it out for your dollars in 2015, nearly doubled in number from last year. The largest single category in marketing tech is marketing automation, with no fewer than 211 solutions available today.

E-letter vs. Print Letter: No Difference
October 29, 2013

On Sept. 27, 2013, the following appeared in my Yahoo inbox: Network Solutions—A message from CEO David L. Brown. When the CEO of a company I do business with sends me email, I open and read it. He is an important guy in my life and maybe he has some news. Alas, David L. Brown, his copywriter and his designer know nothing about how to successfully communicate.

Boost Your Website Sales: 8 Simple E-commerce Tips That Really Work
August 13, 2012

OK, so you've won half the battle. You're driving traffic to your site. Now what? How can you get your visitors to convert? This is a challenge that most every website that sells a product faces. The following are some tried and true tactics that, over the years, I've seen make a difference. Some may seem simplistic, but they DO most definitely impact your online conversion rate.

10 Foolproof Ways to Earn Your Landing Page Visitors' Trust
April 20, 2012

Landing pages are a critical tool for meeting your ever-increasing lead generation goals. Actually, only 8 percent of marketers reported that dedicated landing pages were ineffective, according to MarketingSherpa's 2011 Landing Page Optimization Benchmark Report. I'm not sure what those 8 percent are doing, but the effectiveness of landing pages for the other 92 percent of marketers hinges on one component that isn't often discussed—visitors have to trust you enough to give away their personal information on your landing page forms to obtain your offers. The thing is, we've all been burned too many times by companies that don't …

New Top-Level Domains Create Fear, Uncertainty and Doubt, Part 2
January 16, 2012

In part one of this article, I discussed ICANN’s new top-level domains (TLD) program and how it's a complex issue with great potential gains for those who do it right. As with any big change, we’re seeing a great deal of fear, uncertainty and doubt. Fortunately, some of the common myths are easily clarified. How do these distinct TLD types stand up to concerns about cybersquatting, exclusivity and mass confusion?

Applying for a Dot Brand? 5 Questions Marketers Should Ask
January 9, 2012

It's a go. On Jan. 12, the governing body for Internet domain names, ICANN, will open the three-month window for organizations to apply for just about any top-level domain that is core to their business. If you have not yet carefully weighed the opportunity and determined a strategy, it's time.

Best Online Marketing Practices For A 'Bionic' Business: Part III
January 6, 2012

My last two posts, part one and part two, focused on real-life questions I've gotten from business owners, as well as my responses. Topics that were covered included free online press release distribution best practices and social marketing secrets for stronger visibility.

Case Study: How a Trust Seal Boosted Online Sales For Clean Energy Experts
August 26, 2010

Problem: Clean Energy Experts (CEE), a provider of clean energy, solar power and energy audits, wanted to increase registrations to its new consumer-focused education site, It also wanted to establish legitimacy for the site and demonstrate its commitment to online security.

RatePoint, VeriSign Develop SafeSender Email Marketing Program
August 10, 2010

RatePoint Inc., a provider of customer reviews, testimonials and online reputation management services, announced a program that brings the trust mark to RatePoint customers through their email marketing and customer review tools. Through an alliance with VeriSign, Inc., a provider of Internet infrastructure services for the networked world, RatePoint customers can develop their relationships with consumers, improve click-through rates, and increase revenue by adding the VeriSign Trust Seal to customer communications and their customer reviews, the company said. The VeriSign Trust Seal leverages the VeriSign brand to show consumers they can buy, browse and share with confidence on RatePoint