USO

Line Extensions to Generate Revenue
December 3, 2013

Many years ago I had lunch with Chuck Tannen, publisher of FOLIO: The Magazine of Magazine Management. I asked Chuck whether FOLIO was profitable. "We have the Folio conference and exposition," he said. "Plus card decks, consulting contracts, books, advertising in the magazine and of course subscription revenue. Every time we acquire a new subscriber, it's my license to sell that that person whatever I can to help make his business grow. My aim is to surround the market."

Only Hire Professionals!
December 1, 2013

World War II has been called the "last good war." Unlike the wars of today, the entire country was involved. It dominated my childhood. Men went off to fight and women took jobs in defense plants turning out planes, Jeeps, tanks and uniforms. My family was involved in selling war bonds and working with the USO to bring Broadway show people to entertain troops at local military bases.

High Tech Run Amok
May 24, 2007

For years, audiences have suspected that Britney Spears was lip-synching at her live performances. As one fan wrote in a blog: In her concerts when her microphone is turned on for her to talk to the audience, you can hear Spears gasping and trying to catch her breath and seconds later when she breaks back into song, she is smoothly singing without a problem, yet somehow her fans are just catching on that she might not be the “live” singer they thought she was. Last week, America’s hottest little pop tart was hoist by her own petard. During her show in Orlando, Fla., the

Blockbuster Direct Mail 2004 Axel Andersson Grand Controls
April 1, 2005

The following is the full list of Grand Controls identified by the Who's Mailing What! Archive as having been mailed for three years or more during the past decade (1995-2004). For more information on any of these mailings, contact Archive Director Paul Bobnak, at (215) 238-5225. Or, to order access to the entire direct mail library of mailings received by the Archive between 1994 and the present, visit www.whosmailingwhat.com. AARP Membership Registration Archive Code: 571AMASRP0604Z AARP Membership Card Archive Code: 571AMASRP0397A AARP Certificate of Admission Archive Code: 573AMASRP1095AZ Advertising Age Year/$69.95 Archive Code: 205ADAGEM0799Z Air & Space 5 + 1

'Best Ideas' for Fund Raising by Phone (1,368 words)
September 1, 1998

If you're going to add the phone to your fund-raising arsenal, when and where does it make sense? "The phone should be in addition to any direct mail you are doing," says Tim Twardowski, executive vice president of InfoCision Management Corp., an Akron, OH, telemarketing agency with more than 150 nonprofit clients including the Salvation Army, and other health, fraternal and political organizations. For fund raisers, he says, "the goal with telemarketing should be to generate incremental income for the organization." Charles Cadigan, vice president and senior strategist at Epsilon, agrees, explaining, "Some would argue that you should take dollars away