How to Use Site Search to Boost Conversion Rates
September 22, 2015

Consumers arriving on your website want to find what they're looking for quickly and easily. They're limited with their time - this is often the primary reason they're shopping online in the first place. An effective site search solution helps them find what they're looking for quickly and easily (not to mention some complementary cross-sell and upsell items that they didn't know they were looking for), enabling them to make a purchase and move on with their day. Factor in the growth of mobile commerce, with consumers shopping on smaller screens and less likely to browse, and site search has taken on added significance for online retailers.

In this one-hour webinar, two expert speakers will address the following topics:
- best practices for implementing site search into the online shopping experience;
- the impact site search can have on conversion rates, both positively and negatively;
- how mobile affects site search;
- real-world examples of how retailers are effectively using site search; and
- much more!

Sponsored by Swiftype

Click here to view this free webinar, today!

Couldn't make it on September 22nd?  No problem!  Total Retail webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on-demand.

FedEx Bulks Up in Europe, Cites E-commerce Growth
April 8, 2015

In the U.S., the main package delivery organizations marketers cite are the U.S. Postal Service, UPS and FedEx. In addition, those entities often work with each other. Not so much in Europe, where FedEx just agreed to buy a rival for $4.8 billion, according to the company's announcement on Tuesday. However, similar to its reasons for growth in the U.S., FedEx names e-commerce as the reason it's doubling its market share in Europe by purchasing TNT Express.

Opt-out Email Marketing Debuts in My Yahoo Search Results
March 26, 2015

I'm not complaining. I'll say that right away. However, I was a bit surprised on Tuesday to see a notification on the page above my search engine results about a package delivery slated for Wednesday, while I was searching for information that was completely unrelated. Before I could click on "Lyris," I found out that my "Excursion II Rolling Duffle Bag, Medium" from LLBean was on its way to my home.

USPS: 7-Day Delivery Worked, 18% Increase in Packages
January 7, 2015

The U.S. Postal Service was so proud of its Holiday 2014 delivery performance, it issued a press release about it on Tuesday. Working seven days a week from Nov. 17 to Christmas Day in major cities and "high-volume areas," USPS delivered more than its predicted 450 million to 470 million packages, which had been projected to be a 12 percent increase. In its announcement on Tuesday, the postal service says December alone saw a total of 524 million package deliveries—for an 18 percent rise over 2013's volume.

Free Content Marketing: Turning Reviews Into Ads
December 11, 2014

Marketers will spend $7.9 billion on native ads this year and $21 billion on them by 2018, predicts BI Intelligence. But why pay writers? A startup is offering marketers the opportunity to take reviews from independent sources, such as CNET, and use that content in Facebook and mobile banner ads. The startup charges marketers for the curation.

USPS, 7 Days a Week: Package Delivery Ramped Up for Holidays
November 7, 2014

It's now almost a 24/7 postal service. For the holidays, the U.S. Postal Service will be delivering packages seven days a week, USPS says. The postal service's Thursday announcement comes a day after Americans learned Amazon plans to deliver some packages via taxi, a service that does run 24/7. Fortune also hypothesized that the USPS made this move in order to

Hail a Package? Amazon Snubs USPS, Uber in Taxi-Delivery Test
November 6, 2014

Just when it seems like the U.S. Postal Service is hanging a lot of its growth options on Amazon (think grocery and package delivery), Amazon decides it wants to see other deliverypeople. Amazon is considering whether to expand its package-delivery-by-taxi service beyond its test cities of San Francisco and Los Angeles, reports The Wall Street Journal.