You can trace video marketing as a search engine optimization tool back to May 16, 2007, the day Google introduced "Universal Search." Today, we take blended search results — video, text, PDF, blogs and images — for granted, but just a few years ago people used to have to dig for video online. I know, it sounds barbaric. But what's more shocking is that here we are, seven years after blended results changed the way people search, and most marketers still haven't realized how important video is for SEO.
Company: Brickstream, a behavior intelligence solutions provider
Product/Service: Brickstream LIVE, a data analytics solution
What it Does: The solution combines 3-D customer behavior analytics, a high-resolution video camera and wireless-based proximity data analytics within a single platform, freeing businesses from the burden and expense of deploying separate, multiple technologies for people counting, queue and behavior analysis, and security and loss prevention.
Company: Silverpop, a digital marketing technology provider
Product/Service: Universal Behaviors, a new feature within its Engage marketing platform
What it Does: Provides marketers with a live stream of real-time behavioral data that any marketer can easily understand and instantly integrate into highly relevant individualized campaigns.
Company: ACI Worldwide, an international provider of payment systems
Product/Service: Universal Payments Platform
What it Does: Empowers organizations to achieve true end-to-end enterprise payments. This approach accelerates time to market, reduces risk, drives revenue growth and increases operational efficiencies.
The Mobile Marketing Association (MMA) and the Interactive Advertising Bureau (IAB) have unveiled the Mobile Phone Creative Guidelines for public comment. Recently released guidelines look to help better define and unify current market definitions of accepted ad units. MMA and IAB officials say the guidelines will make mobile ad buying and selling a more effective process. The new guidelines will supplement the currently adopted measure of the Universal Mobile Ad Package (UMAP v 2.0).
Today's smart marketers are turning to gamification techniques to drive user behavior across their brand's websites and mobile applications. Gamification is a business strategy that applies proven techniques to influence behavior from game design to nongaming environments. These techniques tie rich behavior analytics with programs that highlight user status and achievements within a user experience, with these achievements being tied directly to your business objectives.
The Mobile Marketing Association (MMA) has made additions to its mobile advertising packages aimed to make it easier for marketers to buy, sell and create mobile ad campaigns. After researching impressions from the second quarter of 2011, six mobile ad units will be the standard for mobile marketers.
In a report issued today and delivered to Congress, the U.S. Postal Service asserted that the Postal Regulatory Commission (PRC) based a recent advisory opinion on a questionable analysis of the potential cost savings that could be achieved by implementing a five-day delivery schedule to street addresses.
The Mobile Marketing Association (MMA) published the fifth edition of its "Mobile Advertising Guidelines," which are designed to provide marketers, agencies, wireless carriers, media companies and other ecosystem members with industry-standard technical specifications and best practices. The MMA also published two complementary documents for emerging opportunities in mobile marketing: Draft Guidelines for Rich Media and the Universal Mobile Ad Package.