Univenture Inc.

Green Envelopes and the Big Picture
May 20, 2009

While the poor economy has slowed the green revolution, most direct marketers are aware that environmental consciousness among their prospects is here to stay. So while a sizable percentage of firms continue their efforts to "green the mail," those that hesitate due to cost concerns or because they believe prospects are too distracted with economic worries to register environmental concerns may want to reconsider and take those green training wheels off.

3 Eco-Friendly Envelope Ideas
May 7, 2008

In a marketplace where consumers are increasingly aware of environmental responsibility, mailers fighting the battle of the outer envelope may want to test greening their outer envelopes as a way to boost open rates.