United States Postal Service

Direct Mail Still Haunted by the J-Word
September 5, 2012

Summertime and the living is easy. So I stopped by the local spirits shop for a bottle of pink Sancerre and I was greeted with a window display for Double Cross Vodka that included a tongue-in-cheek campaign called "Project Double Cross." Of course, the campaign's creator had to get his digs on direct mail

60 House Bills to Name Post Offices, Zero to Fix Mail Service
August 3, 2012

In the 18 months the 112th Congress has been sworn in, the House has introduced 60 bills to rename post offices. Thirty-eight have passed the House and 26 have become law. During those 18 months, the House has produced 151 laws, 17 percent of which have been to rename post offices, according to Congressional Democrats. Not a single bill has come to the House floor aimed at reforming a Postal Service, which is bleeding billions of dollars because of Congressional mandates. Today, the United States Postal Service will default on a Congressional mandate to pay $5.5 billion to "prefund" …

Mobile Barcode Incentive Postage Statement Clarification
August 1, 2012

The USPS is again offering the Mobile Barcode Incentive program, although this time it is called the Mobile Commerce and Personalization Promotion. The incentive period began on July 1, 2012 and runs through Aug. 31, 2012. This incentive is for mailers who include mobile barcodes [like QR Codes] or equivalent print technology in or on certain mailpieces. The incentive and the regulations have changed a bit since last year’s incentive, so mailers need to pay close attention to the changes.

USPS Talks Sustainability and Its Performance Returns for 2011
July 9, 2012

The United States Postal Service (USPS) recently released its fourth annual report on sustainability practices and performance. The document serves as a blueprint for any company or brand in the marketing field on how to report progress and hurdles toward improved triple-bottom line performance (financial, social and environmental, being the three bottom lines), and to illustrate the business case for doing so.

Postal Service Holds Back on Closings
May 10, 2012

The United States Postal Service said Wednesday that it wanted to keep hundreds of small post offices open with reduced hours, whittling down its ambitious plan to streamline its services and balance its books. Giving Congress more time to consider alternatives, the service held back from the wholesale closing of thousands of mostly rural post offices or slowing down mail delivery, as it had proposed earlier. Postmaster General Patrick R. Donahoe said the latest plan would take two years to put into effect and would save $500 million a year. That would not be nearly enough to fill its …

Senate Passes Postal Reform Bill
April 26, 2012

The Senate passed a U.S. Postal Service reform bill on Wednesday. The chamber voted 62 to 37 on the bill, which aims to restructure the mail service and protect it from bankruptcy. It needed 60 votes or more to pass. Opposition was mostly, but not completely, Republican. The legislation, S. 1789, now goes to the Republican-controlled House, though the chamber is unlikely to consider the legislation in its current form. The postal reform bill, called "21st Century Postal Service Act of 2012," was sponsored by Sen. Joe Lieberman (I-Conn.) with Sens. Scott Brown (R-Mass.), Olympia Snowe (R-Maine) and …

USPS Program Allows Business Owners to Target Potential Customers Without Knowing Name, Address
April 17, 2012

This month marks one year of the USPS’s Every Door Direct Mail Program, a Web-based service aimed at helping small businesses advertise without knowing specific names or addresses. ... The program is also an effort to generate more business for the struggling Postal Service, officials said. But leaders with a nonprofit mail preference service, Catalog Choice, have started an online petition seeking to allow consumers to opt out of unaddressed advertising mail.

You Who Be Who’s Who: Direct Mail Blues
March 12, 2012

The title of this column does not mean I’m going to be singing scat or bebop. Rest assured, you need not fear that I will break out in an Ella Fitzgerald impression. Instead, what is going to happen is a commentary on a type of confidence game that eventually shows up in everyone’s mailbox or online in-box. It’s nothing more than an “ego scam,” as one of my clients called it, but it can be very effective and very profitable. (It’s just not going to be profitable for you.)

USPS Reaches Out to Spanish, Chinese-Speaking Consumers
March 6, 2012

To help users manage its multilingual websites, the USPS has successfully launched multilingual options for Spanish and Chinese on USPS.com, one of the most popular and heavily trafficked websites in the world.