United States Postal Service

USPS Requests Higher Postage Rate Increase
September 26, 2013

The United States Postal Service on Wednesday announced proposed price changes, including an increase in the price of a First Class mail single-piece letter from 46 cents to 49 cents. The proposed changes, which would go into effect in January 2014, are intended to generate $2 billion in incremental annual revenue for the Postal Service. Highlights of the new single-piece First Class mail pricing, effective Jan. 26, 2014, include: Letters (1 oz.): 3-cent increase to 49 cents; Letters additional ounces: 1-cent increase to 21 cents; Letters to all international destinations (1 oz.): $1.15; and Postcards: 1-cent increase to 34 cents.

A Possible USPS 'Exigent' Rate Increase - Playing Politics on the Backs of Ratepayers?
August 26, 2013

There are rumors that the USPS may request another exigent rate increase. Why are we going through this again? Advertisers, marketers and the business community love certainty—and have a strong distaste for uncertainty. When one considers the financial situation of the U.S. Postal Service during the past couple of years, it's enough to keep mailers at bay in planning their ad budgets, and keep them from devoting much to direct mail in the overall media mix.

5 Ways to Save Money on Direct Mail Marketing
August 6, 2013

Businesses have been using direct mail to reach out to potential customers for over 100 years. Unlike TV or radio, this tried and true advertising platform has not been crippled by the Internet. The power of physical pieces delivered to individuals who are most qualified to buy is hard to deny ... When you are ready to create your next direct mail marketing campaigns for postcards, letter packages, newsletters, brochures and more, here are five tips that will greatly help in saving money on direct mail costs

USPS Changes May Affect Catalog Delivery
July 26, 2013

The proposal to end the United States Postal Service’s door-to-door delivery service was approved by the House Oversight and Government Reform Committee on Wednesday in a 22 to 17 vote. The plan now heads to the House of Representatives. If the House Oversight and Government Reform Committee has its way, the USPS will eliminate to-the-door mail delivery and replace it with curbside and cluster box delivery. And that may have an effect on how merchants mail catalogs to prospects and customers alike. According to an article published by Reuters, the USPS began that change in service for Americans who move

How to Fix the Post Office: Keep the ‘Last Mile,’ Outsource the Rest
June 4, 2013

A proposal to create a “hybrid” United States Postal Service would keep postal workers on their routes while allowing private companies to compete for mail collection, transportation and processing. Now all it needs is a divided Congress and a reluctant postmaster general to sign off on it. A new study released today by a non-partisan Washington think tank recommends a radical departure for the struggling United States Postal Service: a public-private partnership that would open up much of the service’s back-end logistics to outside competition

3 Difficult Ways to Improve Email Marketing That Pay Off Easy
May 29, 2013

As anyone who pays attention to the news knows, the economy is not exactly on a firm foundation. The United States Postal Service is losing money faster and faster every day—with a $15.9 billion dollar loss this past year. But it gets worse for email marketers: The idea of taxing the huge amount of emails sent each day to help offset that loss is something more and more politicians are considering. What can you do as an email marketer to protect your business from any potential email tax or regulation? You can make a big push to maximize your email marketing right now.

6 Direct Mail Mistakes That Could Cost Thousands
May 20, 2013

Did you know the Standard Rate postage difference from an automation letter to a non-machinable letter can be 15 to 23 cents per piece? For First Class mail, it is even worse (around 35 cents each). With loads of new (and not-so-new) postal regulations in effect, there are some pretty easy ways to make a design or production misstep that can cost lots of money. In most cases, a little design planning and communication could have prevented the errors.

Saturday Delivery Gets Stay of Execution, One Group of Direct Mailers Reacts
April 12, 2013

After announcing in February that it would halt delivery of regular mail on Saturdays, the United States Postal Service officially withdrew those plans on Wednesday. For political direct mail consultants, the decision means there’s no need to rush to alter mail plans for the 2013 election season. The agency’s board of governors announced in a statement that it would delay implementation of its plan to move to five-day delivery as a result of the stopgap budget measure recently passed by Congress. The budget included language that required six-day mail delivery. “The board believes that Congress has left it with no

USPS: Saturday Delivery Saved, For Now
April 11, 2013

The Board of Governors of the United States Postal Service met April 9 and discussed the Continuing Resolution recently passed by Congress to fund government operations. By including restrictive language in the Continuing Resolution, Congress has prohibited implementation of a new national delivery schedule for mail and packages, which would consist of package delivery Monday through Saturday and mail delivery Monday through Friday, and which would have taken effect the week of Aug. 5, 2013.

DOC to USPS: We Don't Support Your Objection to .Mail Top-level Domains
April 5, 2013

Last week, I wrote about how the United States Postal Service filed objections to all of the top-level domain applications for .mail. It’s a big waste of money, as in order to prevail the USPS would have to show it has some sort of legal rights to the term “mail." ICANN just published a letter from Lawrence Strickling, assistant secretary for communications and information at the U.S. Department of Commerce, saying it doesn't support the objections: Please be advised that the objections filed by the United States Postal Service (USPS) to the seven applications for the proposed new generic top-level