United States Postal Service

‘You’re a Marketing Success, Charlie Brown!’
November 4, 2015

For 50 years, the 1965 animated television special, “A Charlie Brown Christmas” has been an annual holiday tradition for many families. And on Nov. 6, Charlie Brown, Snoopy and the rest of the beloved Peanuts characters will make their big-screen debut in theaters. Email marketers have decided to leverage Charlie Brown’s “Good Grief” into great offers built around the timeless icon’s cinematic splash.

USPS Considers Drone-Launching Vehicle
April 23, 2015

Time-traveling to 2018 doesn't sound so adventurous until marketers realize they may see drones everywhere, delivering packages. Amazon is already testing a few and on Wednesday, a company bidding on vehicles for the U.S. Postal Service posted the screengrab of a CNBC video with the title "USPS Drones?" "This morning, the Workhorse HorseFly package delivery drone was featured on CNBC," writes Cincinnati-based Workhorse Group, creators of the drone and its launch vehicle. "The 'Squawk Box' news team discusses the possibility of the United States Postal Service adding a new drone service to its fleet."

Hiding Tax Increases: USPS Taps Mailers’ Budgets, Again
February 2, 2015

When the cost of oil and gas plummets, that's when states—looking for revenue—make a move to raise taxes on gasoline, in hope voters will hardly notice. Of course, when the price of gasoline inevitably increases months or years later, that tax on gasoline becomes painfully obvious and more pronounced: Small cars get driven, while the big guzzlers stay in the garage or showroom. Conservation rules the day.

Top 100 Physical Consumer Destinations, Related Affinities
November 21, 2014

This "Top 100" list may tell marketers more than they ever wanted to know about American buying habits. About 500,000 app users opted in to allow a Seattle-based company, Placed, to run the app in the background on their smartphones and track every move they make. On Thursday, Placed announced the Top 100 locations its users visited in October and they're, well … maybe don't listen the next time someone mentions that resolution to visit the gym more often.

They're in the Mail: Government Mail Surveillance Outed
October 30, 2014

Do you ever feel like you're being watched? Well, even if you don't, you probablydefinitely are. We live in a post-Snowden world; this is now common, garden-variety knowledge that the NSA is observing every facet of our increasingly mechanistic society. And lest anyone naïvely think our print mail was the last bastion of privacy, The New York Times recently helped make us widely aware of earlier news from Politico that is no longer the case.

Will USPS Lose Your Direct Mail Files?
September 2, 2014

Marketers put hours, weeks and years into direct mail programs. Elaborate arrangements with the U.S. Postal Service are the norm. Questions arise based on an Aug. 28 article in FedScoop titled, "USPS Loses Database and Backup in Hardware Failure." How worried should marketers be about USPS losing necessary data? What contingency plans do marketers have in case this happens?

Is Every Door Direct Mail Right for You?
July 24, 2014

Every Door Direct Mail is a service designed by the USPS to help businesses reach every address in a neighborhood. With a simplified form of addressing that does not require an actual list of addresses, this is meant to make mailing easier and cheaper for individuals at a company

USPS to Regulate Air Space for Package Delivery Drones?
May 8, 2014

In the not-too-distant future, the United States' lower airspace will be abuzz with all manner of pilotless delivery UAVs, Unmanned Aerial Vehicles, commonly called drones. Amazon was the first to announce it, then Walmart, Domino's, and now it's no longer a news story, so we don't hear about the others rushing to join or beat them. Congress has asked the FAA to write regulations to embrace them. Issues of type, size, weight-carrying capability, landing zones, safety, personal privacy and liability all need to be thought out and agreed and enacted. How about the rights of public entities, including law

9 Ways Direct Mail Will Make You a Better Marketer
May 6, 2014

I have a confession. I’m a direct mail guy. In my career, I’ve been responsible for sending over a billion pieces of mail. And when I say “mail,” I mean those paper things that come to your physical mailbox. (Good thing I didn’t have to lick the stamps.) I’ve learned a ton from the online marketers I’ve been hanging around with the last few years. Their expertise in harnessing technology amazes me, and the speed with which they execute astounds me. But as we all know—good/great copy and creative raises all boats