United’s brand is tarnished again by a frontline incident that some say has little to do with marketing. But it does, and here’s why: Y
A wave of negative airline brand mentions, including one accusing Spirit Airlines of forcing a passenger to flush her “emotional
When a company is in a crisis communication situation, it can easily damage the overall employer brand and impact the reputation of
It’s not about points or free gifts anymore; it’s about what money can’t buy.
Airlines live and die by word of mouth, research shows. And lately, that word of mouth on social media and offline has been mostly bad
Neither brand loyalty or airline reputation will factor into the ticket purchases for infrequent flyers — they want cheap seats,
Who would have imagined even a few years ago we'd be talking about multitasking entertainment and media consumption? Sitting down to watch TV or waiting in line used to be a singular activity. In today's omnichannel world—where consumers access 24/7 content across channels—it seems natural for them to use whatever device is handy to get what they need, or more than one. But are you making the most of this behavior when engaging with your customers and prospects?