TELEMARKETING New Age Technology Turns Telemarketers into Tech
November 1, 2001

By Sharon R. Cole Live chat rooms aren't just for Internet happy friends who tap and click their way through conversations. It seems some telemarketers also are wiring into this popular resource as a way to communicate with customers wanting quick, real-time responses to basic inquiries. At least this is the case for USA-800, Kansas City, MO. With new tech-savvy tools such as live chat, e-mail, instant Web-page pushing and click-to-call options, the primarily inbound contact center is able to service customers using a keyboard and a mouse. "Our conversion from a call center to a contact center is defined by flat growth