Three Other Reasons to Consider the 4CB
May 16, 2007

The Intelligent Mail barcode made its official debut last September, when the U.S. Postal Service announced it would start accepting mail bearing this unique tracking code. Also called the 4-State Customer barcode, or 4CB for short, this tool is a data-rich code that allows mailers to track the movement of mail at the individual piece level. And as of 2009, it will be required for all automation-class mail. While the 4CB offers mailers unparalleled ability to track mail throughout the postal system, and thus provide the insight needed to optimize delivery, this device can be leveraged to assist mailers interested in improving their direct marketing

New Bar Code Still a Mystery
December 1, 2003

Nearly two years ago, Inside Direct Mail reported on a new bar code that surfaced in a mailing from Capital One Financial Corp. ("A New Code in Town," IDM February 2002), and its function is stumping industry experts even still. We've all seen Postnet codes, required by the U.S. Postal Service on bulk mailings and necessary for receiving postal discounts, and to a lesser degree the newer PLANET Codes, which track mailings en route through the postal system. But the bar code first seen on Capital One mailings, and now on those for Fleet National Bank (544FLEBAN0903), Advanta Bank Corp. (544ADVANT0903) and Children