Time Inc.

Email Open and Click Rates, by Hour Scheduled
August 20, 2013

MailerMailer recently released its latest “Email Marketing Metrics Report,” a study rich in data and based on 1.4 billion email messages sent last year. One of the most interesting topics for email marketers covered in the report is how scheduling affects open and click rates. The study takes a look not only at open and click rates by time scheduled, but also at the hours of the day when recipients were most likely to open the emails, as well as open and click rates by day of the week. Some interesting patterns emerge

Naming the New Product
July 23, 2013

In July 2012. the Food and Drug Administration approved a prescription diet drug—the first to come on the market in 13 years. In June 2013, the American Medical Association declared obesity a disease. With good reason. The Center for Disease Control declared one-third of Americans are clinically obese. The stage was set for a perfect alignment of the stars. Presumably Medicare, Medicaid and private insurers would reimburse the cost of the pills. Looking like Daniel Craig or Beyoncé would be free. Wellness would replace obesity related illnesses. Productivity would soar. The recession would be over.

12 Social Media Mistakes Entrepreneurs Make
July 11, 2013

We've asked a coterie of marketing experts to join Entrepreneur's Team Digital to provide answers to your common questions about building an online presence. … In this week's column, our Team Digital answers: What's a big social media mistake business owners make? Brian Solis: Ignoring social media altogether, because they don't have time to understand its impact. They write it off in the name of focusing on other more pressing priorities—or they misinterpret social media as distractions, silly networks and apps that kids use. Another mistake business owners make is they jump in to all of the hottest social properties

The ZIP Code Turns 50
July 2, 2013

1963 was a momentous year in America: President John F. Kennedy was assassinated, Martin Luther King Jr. delivered his “I Have a Dream” speech at the March on Washington and, somewhat less heralded by all but the most fervent postal historians, the ZIP code was introduced. Since its founding in 1775, the post office relied on hand sorting based on local addresses to get mail where it was supposed to go. A piece of mail often went through 10 postal workers before making it to its recipient. But by the 1940s

How Obama’s Geek Leakers May Have Cost Themselves Billions
July 2, 2013

In the late 1960s, I went to work for the godfather of American political fundraising. Walter Weintz was the circulation director of Readers Digest before he went on to start his own direct mail agency. In 1952, Walt was ordered to take paid leave from the Digest to help get Eisenhower-Nixon elected. Using primitive data and old-fashioned direct mail testing, he revolutionized the business and philosophy of political campaigns. He not only generated votes, but-wonder of wonders-raised cash to pay for the mailings. For the first time this was cash from Joe and Jane Lunchbucket, not from rich high rollers.

New York Stock Exchange Joins Content Marketing Push
June 5, 2013

The 225-year-old New York Stock Exchange may be perceived as old-school, but it's trying to prove it’s as digital as the next brand by capitalizing on the content marketing trend. To that end, NYSE has just launched a standalone site, called The Big Stage. Designed by Digitas, it's a photo-heavy platform that’s reminiscent of the visually-rich treatments seen on some mainstream news sites. Visitors will find videos, feel-good profiles and Q&As around NYSE-listed companies and their executives. "Second Servings" looks at the tough but hug-happy executive who's behind the remake of IHOP, while "Animal Pharm"

Millennials Don’t Hate Cars; They Can’t Afford Them
June 4, 2013

Auto companies think better marketing is the trick to wooing the youth—but they're forgetting we're broke. This morning, Salon attended a panel discussion at the advertising and marketing firm Ogilvy devoted to the question of whether millennials want to buy cars, or whether the sort of seismic generational shifts documented by Joel Stein in Time meant that Detroit was in trouble. The invitation from Ford, which had put on the event, told us the goal: “use data, trends and expertise to show that Millennials aren’t just a bunch of PBR-drinking hipsters who spin vinyl and ride bikes.” We were trepidatious

How to Fix the Post Office: Keep the ‘Last Mile,’ Outsource the Rest
June 4, 2013

A proposal to create a “hybrid” United States Postal Service would keep postal workers on their routes while allowing private companies to compete for mail collection, transportation and processing. Now all it needs is a divided Congress and a reluctant postmaster general to sign off on it. A new study released today by a non-partisan Washington think tank recommends a radical departure for the struggling United States Postal Service: a public-private partnership that would open up much of the service’s back-end logistics to outside competition

Where Did All Your Search Traffic Go?
May 3, 2013

Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30 percent from August 2012 through March 2013, according to research done by BuzzFeed. While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20 percent in the same period. BuzzFeed tracked traffic referrals to more than 200 publishers in the BuzzFeed Network, a group of sites that carry BuzzFeed's tracking code and include the Huffington Post, Daily Mail, NewsweekDailyBeast, Time, Sports Illustrated, Us Weekly, and Rolling Stone. Collectively, the sites

Taco Bell QR Code Generates 225,000 Scans
February 27, 2013

Taco Bell’s ESPN College Football campaign for the Bowl Championship Series generated over 225,000 scans. QR Codes on 12-pack taco boxes and accompanying soda cups resolved to a Web page with analyst Mark May previewing upcoming games. The campaign launched on December 20th and ran until 3rd February, but I would guess scanning dropped off considerably after the National Championship Game on January 7th. QR Code management was provided by Snipp Interactive and CEO Atul Sabharwal made some interesting observations: “The volume of responses in the timeframe really underlines the strength of QR Codes as a mobile response mechanism